It's all about synchronicity. In case you missed it, we launched our Perpetual Growth Podcast recently. For our first episode, we invited Rachael Plummer who works in the HubSpot Partner Program to talk to us about the benefits of marketing and sales alignment, and the pitfalls of not moving in that direction.
If you haven't already noticed, the sales paradigm is getting quite a shake up. It's theinevitable result of two factors: Google's prevalence and the advent of inbound marketing strategies.
At this stage in the game, companies need to begin thinking in terms of inbound sales, which has turned the legacy sales model upside down and sideways.
The terms inbound sales and inbound marketing often go hand-in-hand. But anyonewho has worked in a company with designated sales and marketing teams knows the two don't always go hand in hand at all. The places where inbound sales and inbound marketing diverge can be a detriment to a company's bottom line if divergences aren't handled or supported effectively.