The phrase "inbound marketing" places all of the emphasis on marketing. That's a shame because inbound methods are as much about sales as they are about marketing. In fact, you could say inbound is really all about the sales because closing the sale is the ideal result of the hard work we put into our marketing strategy.
Before the internet, consumers relied more on salespeople for information about products and services. Today, it's a whole new ball game.
Feeling a bit dismayed about lagging sales stats? Don't let discouragement get the best of you.
Most likely, the right information isn't getting into the hands of your most qualified leads when they're most likely to spring into action.
Regardless of how much it's touted as "the next great solution," the idea of adopting a new system or way of doing business is almost always a turn off. Let's get real honest here, and admit that we're looking for an easy fix - not something that requires any significant learning curve, training time or instruction manuals.
In that way, we're just like our customers - wary of something new.
Perhaps that standard trend is the reason why so many companies avoid the CRM train. Sure, you want to save time in your sales process - but is paying a bunch of money - and spending a whole lotta energy - learning yet another system really going to do that? And, will that extra time and effort truly translate into a higher profit margin?