We have all been in the position of being attracted to an item in a retail store. We pick it up … examine it … admire it … ask questions about it … then put it back on the shelf as the salesperson looks on in dismay. A perfect example of a lead to close ratio that is not working for the business owner.
As a business owner, I get my fair share of cold calls. You could even say I'm a sucker for them. When they're done well, it interests me to hear the approaches and how people present themselves on the calls.