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The Missing Strategy for Improving Lead to Close Ratio

We have all been in the position of being attracted to an item in a retail store. We pick it up … examine it … admire it … ask questions about it … then put it back on the shelf as the salesperson looks on in dismay. A perfect example of a lead to close ratio that is not working for the business owner.

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A Really Bad Cold Call

As a business owner, I get my fair share of cold calls. You could even say I'm a sucker for them.  When they're done well, it interests me to hear the approaches and how people present themselves on the calls.

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How to Close Sales Using Online Lead Generation

There is a lot of buzz these days about online lead generation and using websites to boost the bottom line of a business.  Exactly how should a website support closing more sales?

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