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SPOT ON SAYS

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Posted by Susie Kelley

Jan 25, 2017 2:00:00 PM

Q&A sessions - via both content and personal interaction - are a powerful way for site visitors and qualified leads to get the information they need to make their next move. That makes sense, right?

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Topics: Lead Generation, LinkedIn

Inbound Marketing: Creating Messages That Resonate With Your LinkedIn Audience

Posted by Susie Kelley

Jan 18, 2017 10:30:00 AM

LinkedIn is a powerful tool in your inbound marketing strategy box - especially if you're a B2B marketer (80% of marketing leads for B2B companies are generated by LinkedIn, and it's used as the primary social media platform for 92% of B2B companies). As the name implies, however, LinkedIn is only as fruitful as the strength of the "links" you create.

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Topics: Lead Generation, LinkedIn

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Posted by Susie Kelley

Jan 6, 2017 9:32:00 AM

Everything about networking changed in 2004 when LinkedIn introduced Groups as a feature. Once Groups were brought online, liked-minded professionals had a new way to connect, demonstrate thought leadership and learn about their industries.

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Topics: Lead Generation, LinkedIn

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Posted by Lisa Isbell

Dec 5, 2016 1:00:00 PM

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound marketing strategy doesn't yield the results you expected. It's tempting to feel like throwing in the towel or start anew. Don't give in to that temptation!

The work you've done so far is a wellspring of content from which you can tease, build upon and develop as you re-orient your sights.

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Topics: Lead Generation, LinkedIn

LinkedIn and Inbound Marketing: Positioning Yourself as an Expert

Posted by Rebecca Graves

Nov 28, 2016 10:00:00 AM

LinkedIn is a valuable inbound marketing tool for healthcare organizations. While patients and prospects may use the network's profiles to learn more about doctors, specialists and other healthcare providers, it's also a way to get yourself out there, active and engaged with other industry professionals.

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Topics: Lead Generation, LinkedIn

Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

Posted by Susie Kelley

Nov 16, 2016 11:05:00 AM

How's your LinkedIn account working for you? Is it generating new leads? Are you engaging with other authoritative leaders in your field? Are you leading and/or contributing to conversations and content on a regular basis?

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Topics: Lead Generation, LinkedIn

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

Posted by Susie Kelley

Nov 11, 2016 8:00:00 AM

If you're hemming and hawing about the difference between inbound and outbound marketing, we have a quote for you:

"If you've got more money than brains, use outbound marketing. If you've got more brains than money, focus on inbound marketing." —Guy Kawasaki

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Topics: Lead Generation, LinkedIn

Generating Leads Via LinkedIn: 7 Inbound Marketing Stats

Posted by Rebecca Graves

Nov 7, 2016 8:00:00 AM

Facebook, Twitter and Instagram may get the wider share of the spotlight, but LinkedIn is a valuable healthcare marketing tool. As such, it should be included in your healthcare establishment's lead generation plan.

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Topics: Lead Generation, LinkedIn

Building a LinkedIn Group Aligned to Your Marketing Personas

Posted by Rebecca Graves

Jul 18, 2016 8:00:00 AM

You know your prospects with precision. You've identified them, found them on LinkedIn, and populated a database with their information.

You know your company's value proposition inside and out. You've crafted authentic, personalized messages for your prospects that will inform and educate them, make their lives easier, and drive them to your website.

Now where do you deliver the messages?

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Topics: Lead Generation, Marketing Personas, LinkedIn

LinkedIn Drip Messaging

Posted by Susie Kelley

Jul 15, 2016 8:00:00 AM

A slow drip. Water on a stone. Steady, relentless, and effective.

This sums up how inbound marketing strategy generally is intended to work in the first place, and going further into the lead nurturing avenues with drip email campaigns aimed at carefully selected contacts in LinkedIn only enhances the power to drive more qualified sales leads into your funnel with it.

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Topics: Lead Generation, LinkedIn

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