Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were selling and buyers came to them to gather information. Now, buyers do research on the internet, are well informed and usually have chosen who they want to do business with before they ever even contact a company.
Feeling a bit dismayed about lagging sales stats? Don't let discouragement get the best of you.
Most likely, the right information isn't getting into the hands of your most qualified leads when they're most likely to spring into action.