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Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

How's your LinkedIn account working for you? Is it generating new leads? Are you engaging with other authoritative leaders in your field? Are you leading and/or contributing to conversations and content on a regular basis?

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LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

If you're hemming and hawing about the difference between inbound and outbound marketing, we have a quote for you:

"If you've got more money than brains, use outbound marketing. If you've got more brains than money, focus on inbound marketing." —Guy Kawasaki

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Generating Leads Via LinkedIn: 7 Inbound Marketing Stats

Facebook, Twitter and Instagram may get the wider share of the spotlight, but LinkedIn is a valuable healthcare marketing tool. As such, it should be included in your healthcare establishment's lead generation plan.

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Building a LinkedIn Group Aligned to Your Marketing Personas

You know your prospects with precision. You've identified them, found them on LinkedIn, and populated a database with their information.

You know your company's value proposition inside and out. You've crafted authentic, personalized messages for your prospects that will inform and educate them, make their lives easier, and drive them to your website.

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LinkedIn Drip Messaging

A slow drip. Water on a stone. Steady, relentless, and effective.

This sums up how inbound marketing strategy generally is intended to work in the first place, and going further into the lead nurturing avenues with drip email campaigns aimed at carefully selected contacts in LinkedIn only enhances the power to drive more qualified sales leads into your funnel with it.

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