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Spot On Says

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Use Social Media to Lead Your Business to The One(s)

There's a natural rhythm to any long-term romance. The first call-back (eeek!), the continuous acknowledgement of undeniable chemistry (scha-wing!), and then there's the introductions to friends and family (I hope they like me!). By the time you've reached this last step, it's a good sign the two of you are in it for the "long haul."

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Transform Your Social Media From Loner to Social Butterfly

In addition to being absolutely beautiful, butterflies are also critical pollinators. They spread pollen from plant to plant, and the result of all that flitting about is the production of seeds. Those seeds form into fruit, which exponentially creates more seeds from which new plants grow.

If you think about it, this process isn't all that different from the way an inbound marketing strategy works!

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Social Media 101: How to Win Friends & Influence Followers

In 1936, Dale Carnegie (originally "Carnagey," and no relation to steel baron Andrew Carnegie...) published the widely popular book, How to Win Friends and Influence People. It has gone to publication multiple times and is still considered a foundation for both personal and professional success.

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How to Tie Ads into an Inbound Lead Gen Campaign

Paid ads and inbound marketing together? Say it ain’t so Joe!

For years we’ve talked about how you should focus on drawing traffic to your site through relevant content. Build it and they will come. Provide relevant content that resonates with your target audience and they will love you for it. But what if you want to jumpstart your inbound lead generation efforts through paid ads? Promote it and they will come... faster.

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The Five Methods for SaaS Marketing

When it comes right down to it, the goal of SaaS marketing is the same as any other business marketing... leads. Your marketing team needs high-quality, sales-qualified leads to pass along to the sales team. However, as a SaaS company you do have a few unique oppotunities for marketing in addition to the standard methods.

Tomasz Tunguz, in a recent blog article, outlined five marketing channels of great SaaS companies. I found it rather interesting and thought you might as well.  

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