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SPOT ON SAYS

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Posted by Susie Kelley

Jan 25, 2017 2:00:00 PM

Q&A sessions - via both content and personal interaction - are a powerful way for site visitors and qualified leads to get the information they need to make their next move. That makes sense, right?

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Topics: Lead Generation, LinkedIn

Inbound Marketing: Creating Messages That Resonate With Your LinkedIn Audience

Posted by Susie Kelley

Jan 18, 2017 10:30:00 AM

LinkedIn is a powerful tool in your inbound marketing strategy box - especially if you're a B2B marketer (80% of marketing leads for B2B companies are generated by LinkedIn, and it's used as the primary social media platform for 92% of B2B companies). As the name implies, however, LinkedIn is only as fruitful as the strength of the "links" you create.

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Topics: Lead Generation, LinkedIn

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Posted by Susie Kelley

Jan 6, 2017 9:32:00 AM

Everything about networking changed in 2004 when LinkedIn introduced Groups as a feature. Once Groups were brought online, liked-minded professionals had a new way to connect, demonstrate thought leadership and learn about their industries.

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Topics: Lead Generation, LinkedIn

LinkedIn for Inbound Marketing: Identifying Prospects and Building Relationships

Posted by Susie Kelley

Dec 30, 2016 8:00:00 AM

What ever happened to the handshake?

At one time in the not-so-distant past, it was the quintessential act of introducing yourself to prospects. In one gesture, you could make a favorable first impression, establish trust, and position yourself as someone who can be relied on to deliver results. In other words, the handshake was the way to lay the foundation of a relationship that could last for years.

And if you combined a high-quality handshake with eye contact? Watch out.

Sadly, the handshake has gone the way of the landline phone, at least when it comes to identifying prospects and building relationships.

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Topics: Inbound Marketing, LinkedIn

Inbound Marketing: Are Your LinkedIn Prospects High Value?

Posted by Susie Kelley

Dec 22, 2016 8:00:00 AM

It could possibly be a panacea for all things sales. A virtual funnel that leads directly to pre-qualified prospects. An unprecedented platform allowing you to disseminate your marketing messages with strategic abandon. The most efficient and effective way to infiltrate inboxes.

It is, of course, LinkedIn.

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Topics: Inbound Marketing, LinkedIn

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Posted by Lisa Isbell

Dec 5, 2016 1:00:00 PM

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound marketing strategy doesn't yield the results you expected. It's tempting to feel like throwing in the towel or start anew. Don't give in to that temptation!

The work you've done so far is a wellspring of content from which you can tease, build upon and develop as you re-orient your sights.

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Topics: Lead Generation, LinkedIn

LinkedIn and Inbound Marketing: Positioning Yourself as an Expert

Posted by Rebecca Graves

Nov 28, 2016 10:00:00 AM

LinkedIn is a valuable inbound marketing tool for healthcare organizations. While patients and prospects may use the network's profiles to learn more about doctors, specialists and other healthcare providers, it's also a way to get yourself out there, active and engaged with other industry professionals.

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Topics: Lead Generation, LinkedIn

Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

Posted by Susie Kelley

Nov 16, 2016 11:05:00 AM

How's your LinkedIn account working for you? Is it generating new leads? Are you engaging with other authoritative leaders in your field? Are you leading and/or contributing to conversations and content on a regular basis?

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Topics: Lead Generation, LinkedIn

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

Posted by Susie Kelley

Nov 11, 2016 8:00:00 AM

If you're hemming and hawing about the difference between inbound and outbound marketing, we have a quote for you:

"If you've got more money than brains, use outbound marketing. If you've got more brains than money, focus on inbound marketing." —Guy Kawasaki

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Topics: Lead Generation, LinkedIn

Generating Leads Via LinkedIn: 7 Inbound Marketing Stats

Posted by Rebecca Graves

Nov 7, 2016 8:00:00 AM

Facebook, Twitter and Instagram may get the wider share of the spotlight, but LinkedIn is a valuable healthcare marketing tool. As such, it should be included in your healthcare establishment's lead generation plan.

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Topics: Lead Generation, LinkedIn

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