Did you know that 80% of B2B lead generated on social media come from LinkedIn? In addition, video ads on LinkedIn were hitting a 30% view-through rate – which is pretty impressive considering that video ads can run as long as 30 minutes.
It’s no secret that LinkedIn can be an effective way to grow business. Companies have been exploring this versatile social media tool for more than 15 years now, making valuable connections and learning the dos and don’ts of LinkedIn marketing. Participation continues to grow – last year the company reported a 41 percent increase in session time for its main app year-over-year. But many companies are still missing out on some of the best advantages LinkedIn can offer.
It’s 2019, and the results are in: if you’re in business, you should be on LinkedIn. With over 500 million users, 40% of whom are logging in daily, LinkedIn can connect you to pretty much anyone. However, while many of us are comfortable using LinkedIn for recruitment, networking, and branding, turning LinkedIn into a lead generation powerhouse takes a bit of strategic thought.
With more than half a billion users, LinkedIn has become an important promotional resource not just for individual professionals but for entire companies. Its built-in tools can make it easy to zero in on top business prospects, and savvy marketing departments can turn it into a significant competitive advantage. According to Econsultancy, LinkedIn is responsible for 64 percent of the visits to corporate websites that originate on social media.