Smart Spots

If you have been keeping up with your LinkedIn feed, you may have noticed that you're seeing more posts that are relevant to your interests, related to your profession, and from people you know.

That's all thanks to the latest LinkedIn algorithm update, which has changed what members are getting on their feeds. If you want your company's posts to be seen by your ideal prospects and customers, you need to understand how the algorithm works so you can adjust your LinkedIn marketing strategy accordingly.

Video marketing is on the rise, with 81% of B2B marketers use videos and 85% plan to increase their video marketing budget. That’s not surprising given that prospects watch an average of 1.5 hours of online video per day!

With over 575 million members in 200+ countries and more than 260 million monthly active users, LinkedIn is the most popular social media platform for professionals. It presents many opportunities for B2B marketers to research their target markets and reach their ideal customers:

In this Smart Spot video, Susie shares tips for how to best optimize your LinkedIn profile to attract leads and future clients. 

Did you know that 80% of B2B leads generated on social media come from LinkedIn? In addition, video ads on LinkedIn were hitting a 30% view-through rate – which is pretty impressive considering that video ads can run as long as 30 minutes.

It’s no secret that LinkedIn can be an effective way to grow business. Companies have been exploring this versatile social media tool for more than 15 years now, making valuable connections and learning the dos and don’ts of LinkedIn marketing. Participation continues to grow – last year the company reported a 41 percent increase in session time for its main app year-over-year. But many companies are still missing out on some of the best advantages LinkedIn can offer.

It’s 2019, and the results are in: if you’re in business, you should be on LinkedIn. With over 500 million users, 40% of whom are logging in daily, LinkedIn can connect you to pretty much anyone. However, while many of us are comfortable using LinkedIn for recruitment, networking, and branding, turning LinkedIn into a lead generation powerhouse takes a bit of strategic thought. 

LinkedIn is a B2B gold mine. Many Fortune 500 decision-makers spend their spare time hanging out on LinkedIn along with 610 million other users. It’s a platform focused on building networks and connections. 

With more than half a billion users, LinkedIn has become an important promotional resource not just for individual professionals but for entire companies. Its built-in tools can make it easy to zero in on top business prospects, and savvy marketing departments can turn it into a significant competitive advantage. According to Econsultancy, LinkedIn is responsible for 64 percent of the visits to corporate websites that originate on social media.

Since people have embraced the use of the internet, the way they buy has changed. In the past, companies had all the information on the product or service they were selling and buyers came to them to gather information. Now, buyers do research on the internet, are well informed and usually have chosen who they want to do business with before they ever even contact a company.