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SPOT ON SAYS

4 Rookie Marketing Mistakes Saas Startups Make

Posted by Shari Shepard

Mar 23, 2017 9:00:00 AM

Inbound marketing is like dating. Like any prospective date, before your customers can you trust what you have to offer, you must first build a relationship of trust. If you don't, it will cost you - literally.

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Topics: Inbound Marketing, Marketing Personas

Building a LinkedIn Group Aligned to Your Marketing Personas

Posted by Rebecca Graves

Jul 18, 2016 8:00:00 AM

You know your prospects with precision. You've identified them, found them on LinkedIn, and populated a database with their information.

You know your company's value proposition inside and out. You've crafted authentic, personalized messages for your prospects that will inform and educate them, make their lives easier, and drive them to your website.

Now where do you deliver the messages?

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Topics: Lead Generation, Marketing Personas, LinkedIn

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