Spot On Blog - Digital Marketing Blog | Marketing/Sales Strategy

Marketing/Sales Strategy

The Case for Case Studies: Attracting Customers with Real-World Results

Are you supporting your marketing funnel with different content types to drive conversions?

Prospects in the middle and bottom of the funnel (MOFU and BOFU) seek...

Marketing/Sales Strategy

The Case for Case Studies: Attracting Customers with Real-World Results

Are you supporting your marketing funnel with different content types to drive conversions?

Prospects in the middle and bottom of the funnel (MOFU and BOFU) seek...

Marketing/Sales Strategy

How a Healthcare SaaS Marketing Agency Uses Metrics to Inform Strategy

How does a healthcare SaaS marketing agency use metrics? Get tips on using data for driving...

Marketing/Sales Strategy

Is Your Website Supporting Your Healthcare Marketing Strategy?

How well does your website support your healthcare marketing strategy? Healthcare SaaS companies...

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Marketing/Sales Strategy

Ask These 6 Questions About Your Healthcare Advertising Strategy for Software

Marketing healthcare SaaS is challenging – make sure your healthcare advertising strategy is on...

Marketing/Sales Strategy

5 Common Healthcare SaaS Marketing Strategy Mistakes and How to Fix Them

Healthcare SaaS marketing strategy mistakes can derail goals and dampen sales – here's how to find...

Marketing/Sales Strategy

Questions to Ask to Develop a Strong SaaS Healthcare Branding Strategy

Want to build a strong SaaS healthcare branding strategy? Ask these 8 questions to build the right...

Marketing/Sales Strategy

Questions to Ask Before Developing a SaaS Healthcare Marketing Plan

Before developing your SaaS healthcare marketing plan, be sure to ask these crucial questions.

Marketing/Sales Strategy

9 Signs Your SaaS Marketing Strategy Is in Trouble

The right SaaS marketing strategy can make or break a Health IT vendor’s sales potential. Use this...

Marketing/Sales Strategy

The Seven Stages of a Healthcare SaaS Marketing Funnel

Learn the differences between a traditional marketing funnel vs. a SaaS marketing funnel and master...

Marketing/Sales Strategy

4 Ways Healthcare SaaS Marketing is Completely Different

SaaS marketing has its own advantages and challenges, different from marketing other products.

Marketing/Sales Strategy

Healthcare Marketers: 5 Event Follow-Up Best Practices to Make the Most of Leads

Communication is key after an industry event—learn the 5 things healthcare marketers can do to...

Marketing/Sales Strategy

10 Tips for Building a Standout SaaS Marketing Strategy

Creating a digital marketing strategy for SaaS companies requires a slightly different approach....

Marketing/Sales Strategy

How to Improve Your Software Marketing Strategy

If you're struggling with your B2B software marketing strategy, there are several areas where you...

Marketing/Sales Strategy

6 Marketing Tools That Can Help SaaS Marketers

Marketing for SaaS is challenging, but add in the different areas of your strategy and things can...

Marketing/Sales Strategy

10 SaaS Marketing Best Practices

As the SaaS market continues to increase, SaaS marketers must ensure that their marketing strategy...

Marketing/Sales Strategy

Marketing to Healthcare Professionals: Dos and Don'ts for Your Next Conference

Marketing to healthcare professionals at conferences requires a careful strategy: use this guide to...

Marketing/Sales Strategy

6 SaaS Marketing Trends Software Marketers Can’t Ignore

It's vital for SaaS marketers to keep up with the latest trends to stay in tune with what your...

Marketing/Sales Strategy

4 B2B SaaS Marketing Mistakes - and How to Avoid Them

Could these 4 B2B SaaS marketing mistakes be preventing you from reaching healthcare buyers? Here’s...

Marketing/Sales Strategy

4 Rookie Marketing Mistakes SaaS Startups Make

Many SaaS startups make common marketing mistakes. Learn four mistakes to avoid.

Marketing/Sales Strategy

Digital Healthcare Marketing: Branding Must-Knows

Develop a digital healthcare marketing strategy that gets results: Five questions healthcare...

Marketing/Sales Strategy

10 SaaS Marketing Metrics that Boost ROI

Reviewing your marketing metrics can help you determine if your efforts are successful or need...

Marketing/Sales Strategy

8 Things to Look for in a Healthcare Digital Marketing Agency

Choosing the right healthcare digital marketing agency has never been more important. Here are our...

Marketing/Sales Strategy

10 Questions a Healthcare Software Marketing Agency Should Ask

What should a healthcare software marketing agency know about your business? Make sure they're...

Marketing/Sales Strategy

4 Steps to Building a Successful SaaS Product Marketing Plan

SaaS marketers face a challenging proposition - not only finding leads, but monetizing those leads,...

Marketing/Sales Strategy

Healthcare App Marketing: How to Fix Four Common Mistakes

Find out what separates average healthcare app marketing from great marketing—here are four...

Marketing/Sales Strategy

Can a Digital Healthcare Marketing Agency Help Your Company?

As healthcare IT companies continue to face many challenges, discover how a digital healthcare...

Marketing/Sales Strategy

5 Top Digital Healthcare Marketing Services for Software Providers

An effective digital marketing strategy for healthcare software will integrate these 5 key services.

Marketing/Sales Strategy

Healthcare Digital Marketing for Software: Why Work with an Agency?

Discover why working with an agency may be the best option for healthcare digital marketing...

Marketing/Sales Strategy

A Guide to Inbound Healthcare Marketing for Software Companies

Inbound healthcare marketing for software companies can be incredibly effective, but only if you...

Marketing/Sales Strategy

Best Digital Marketing Strategies for Healthcare Software Companies

Digital marketing for healthcare software companies presents many challenges. Discover why...

Marketing/Sales Strategy

5 Data-Driven Healthcare Software Marketing Services

When it comes to healthcare software marketing services, a data-driven approach delivers the...

Marketing/Sales Strategy

Digital Marketing for Healthcare Software: 8 Steps to Success

Eight steps for healthcare software companies to create an effective marketing plan.

Marketing/Sales Strategy

Why Digital Marketing for Healthcare Software Companies Is Essential

Learn how digital marketing for healthcare software providers helps them stay relevant and reach...

Marketing/Sales Strategy

Creating an Email in HubSpot

In this Smart Spot, learn how to set up an email step by step in HubSpot.

Marketing/Sales Strategy

5 Ways the Healthcare SaaS Market is Changing

See how trends in telemedicine, AI, data security, information transparency, and vertical SaaS are...

Marketing/Sales Strategy

Industry Outlook: The Healthcare Enterprise SaaS Market

Discover 4 key trends driving the healthcare enterprise SaaS market and how to market your SaaS...

Marketing/Sales Strategy

Five Ways Email Campaigns Provide Healthcare SaaS Marketing Insights

Is your email marketing working for you? Use these five steps to optimize your campaigns and gain...

Marketing/Sales Strategy

What Is SaaS Marketing in the Healthcare Industry?

What is SaaS Marketing? Find out how it works best for healthcare software companies.

Marketing/Sales Strategy

How Digital Strategies Are Transforming Healthcare Software Marketing

Does your software company understand how to attract the right prospects? Learn key strategies for...

Marketing/Sales Strategy

Top 5 Healthcare Software Marketing Tips for 2021 and Beyond

Here are our top 5 tips to help you optimize your healthcare IT digital marketing strategy for 2021...

Marketing/Sales Strategy

5 Best Practices for SaaS Marketing for Healthcare

SaaS marketing for healthcare can be tricky – but the right marketing techniques can help you get...

Marketing/Sales Strategy

How to Measure Social Media Marketing ROI

Learning how to measure social media marketing ROI is important to your bottom line. These tips can...

Marketing/Sales Strategy

What We're Working On: Using AI in Marketing

Frase is an Answer Engine Optimization platform that enables companies to ensure website visitors...

Marketing/Sales Strategy

What is AI Marketing? Here's What Marketers Should Know

AI powered marketing harnesses the power of SEO, sifting through data to deliver marketing...

Marketing/Sales Strategy

8 Digital Marketing Trends for 2020

The top 8 digital marketing trends that will be defining marketing for 2020, according to digital...

Marketing/Sales Strategy

How to Develop Engaging Email Marketing for Healthcare Software

When done correctly, email marketing can have a significant return on investment for healthcare...

Marketing/Sales Strategy

How to Use the LinkedIn Algorithm to Your Company’s Advantage

Understand how the LinkedIn algorithm works so you can reach your ideal audience, increase...

Marketing/Sales Strategy

6 Steps to Success with Healthcare Software Social Media Marketing

Discover 6 steps for building a winning social media marketing strategy for your healthcare...

Marketing/Sales Strategy

The Benefits of Using LinkedIn Video Marketing

There are many benefits to using videos in your LinkedIn marketing strategy. Learn how to increase...

Marketing/Sales Strategy

How to Use LinkedIn Analytics to Improve Your Marketing Strategy

LinkedIn analytics not only help optimize your LinkedIn presence but also give you insights to...

Marketing/Sales Strategy

8 Critical Elements of a Successful SaaS Website

These SaaS web design elements will help you attract and retain more customers so you can increase...

Marketing/Sales Strategy

How to Market Software to Healthcare Professionals

Marketing software to healthcare professionals is notoriously tough. Here's our guide to standing...

Marketing/Sales Strategy

How to Improve Return on Investment for Healthcare Software Marketing

Discover how you can measure marketing results for healthcare software and how to maximize your ROI...

Marketing/Sales Strategy

No Strategy? Your Healthcare Software Marketing is Doomed

With many challenges facing healthcare software companies, a marketing strategy can guide your...

Marketing/Sales Strategy

Smart Spots: 3 Powerful Benefits of Video Marketing

Video marketing has many powerful benefits. If you haven’t thought about adding video to your...

Marketing/Sales Strategy

Smart Spots: 5 Favorite Marketing Trends for 2019

Marketing trends change every year, which means marketers should prepare to add a few more items to...

Marketing/Sales Strategy

Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush

Spot On was recently named a top inbound marketing agency of 2019 by DesignRush. Read more.

Marketing/Sales Strategy

Smart Spots: Google Chrome's Inspect Element Tool

In this week’s Smart Spot, Alison shares how to use the Google Chrome Inspect Element tool.

Marketing/Sales Strategy

Smart Spots: 8 Tips for How to Optimize Your LinkedIn Profile

LinkedIn can serve as a great sales prospecting tool, but if your profile isn't optimized you could...

Marketing/Sales Strategy

Smart Spots: Website Performance Audit

The website performance audit provides you with valuable information about improving your website's...

Marketing/Sales Strategy

LinkedIn Marketing Solutions: How Does Ad Targeting Work?

Ad targeting on LinkedIn can be challenging. Learn how targeting works and best practices for...

Marketing/Sales Strategy

Smart Spots: Spotlight on Healthcare Tech

For healthcare technology companies, it's crucial to keep an eye on what's new and changing in...

Marketing/Sales Strategy

How to Use LinkedIn Groups: 6 Benefits for B2B

Through many changes to LinkedIn Groups, how can your B2B best utilize groups on LinkedIn? Discover...

Marketing/Sales Strategy

3 Ways Businesses Can Use LinkedIn for Lead Generation

LinkedIn is a valuable tool for business-to-business lead generation. Discover a few ways you can...

Marketing/Sales Strategy

7 Best Ways to Use LinkedIn for Business

LinkedIn is used by millions of professionals for lead generation, revenue, and bringing traffic to...

Marketing/Sales Strategy

Smart Spots: 5 Steps to Creating Your Content Development Strategy

Starting a content plan without first developing your strategy would be like heading out on a road...

Marketing/Sales Strategy

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

While many healthcare SaaS companies utilize a content marketing strategy, not everyone uses...

Marketing/Sales Strategy

9 LinkedIn Marketing Tips for Your Company Page

LinkedIn can serve as a valuable marketing resource for companies. Learn how your business can...

Marketing/Sales Strategy

Inbound vs Outbound Marketing for Healthcare Software

Inbound and outbound marketing each have their own pros and cons. The key is a balanced strategy...

Marketing/Sales Strategy

7 Marketing Tools We’re Thankful for This Year

There are many tools that can make a marketer's life easier from content management to search...

Marketing/Sales Strategy

4 Things You Should Know About 2019 Healthcare Technology Trends

Each year, healthcare technology trends continue to change and make improvements. Discover what's...

Marketing/Sales Strategy

How PPC Marketing Can Improve Your Digital Marketing Strategy

Implementing a PPC marketing strategy into your company's overall digital marketing strategy isn't...

Marketing/Sales Strategy

13 Scary Marketing Mistakes to Avoid

Every marketing strategy could use some improvement, but there are also a few marketing mistakes...

Marketing/Sales Strategy

Healthcare Software: 6 Ways to Upgrade Your Social Media Content Strategy

Most companies are already promoting themselves on LinkedIn or Facebook, but to really reach your...

Marketing/Sales Strategy

Healthcare Software: How to Create a Content Marketing Calendar

For healthcare software companies, creating a content marketing calendar is an important step to...

Marketing/Sales Strategy

Healthcare SaaS: How to Build an Effective Blog Content Strategy

Creating a blog content strategy for healthcare SaaS companies requires that you consider several...

Marketing/Sales Strategy

12 Twitter Marketing Strategy Tips for Your Business

The biggest difference when creating a Twitter marketing strategy is that this network focuses on...

Marketing/Sales Strategy

Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Content marketing is the key to impactful, cost effective, and scalable lead generation for...

Marketing/Sales Strategy

Healthcare SaaS: The Do's and Don'ts of Marketing Automation

Utilizing marketing automation can be both beneficial and harmful. Discover the do's and don'ts of...

Marketing/Sales Strategy

7 Tips for Your Company’s LinkedIn Strategy

If you're not using a LinkedIn strategy for your company, you might be missing out. Learn tips for...

Marketing/Sales Strategy

Healthcare SaaS: How to Align Your Marketing and Software Development Teams

Building a healthcare SaaS business with closely aligned marketing and development is crucial for...

Marketing/Sales Strategy

7 Things You Should Know About Facebook Marketing Strategy

Whether you're unsure if you want to use Facebook as a part of your company's marketing strategy or...

Marketing/Sales Strategy

Healthcare SaaS: How to Build a Winning Social Media Strategy

Building a social media strategy for healthcare SaaS companies can be tricky. Discover how you can...

Marketing/Sales Strategy

4 Marketing Strategy Tips for Healthcare Software Companies

In an increasingly crowded industry, healthcare software companies can often feel unsure about how...

Marketing/Sales Strategy

How to Personalize Your Healthcare Marketing Strategy

Your healthcare marketing strategy should be a personalized effort, ultimately focused on patient...

Marketing/Sales Strategy

6 Survival Tips for Your Website Strategy

If you've ever wondered if your website is designed and organized in such a way that you're...

Marketing/Sales Strategy

From HubSpot Sales LION to Lion Trainer

While we have advised the inbound sales process for our clients for years, discover how and why...

Marketing/Sales Strategy

5 Step Process for LinkedIn Marketing Campaigns

People like to buy from people and companies they have a relationship with. You can use the power...

Marketing/Sales Strategy

What is Digital Marketing Strategy?

Your digital marketing strategy is more than one area - it includes inbound, content, social media,...

Marketing/Sales Strategy

10 Healthcare Marketing Trends You Can’t Afford to Miss

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...

Marketing/Sales Strategy

10 Ways To Step Up Your Social Media Strategy

While almost every business is on social media, that doesn't always guarantee success. Learn why...

Marketing/Sales Strategy

How Digital Presence Affects Local Search for Your Business

Your company's digital presence includes all the information found online about your business....

Marketing/Sales Strategy

9 Ways Buyer Personas Define B2B Digital Marketing Strategy

Developing buyer personas is vital when developing an inbound marketing strategy, but what are some...

Marketing/Sales Strategy

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...

Marketing/Sales Strategy

Out with the Old, In with the New Social Media Trends

As social media trends continue to evolve, it's vital for companies to continue shifting their...

Marketing/Sales Strategy

Content Marketing Strategy is Changing – Are You Ready?

One of Inbound 2017's announcements included Hubspot's new Content Strategy tool. Learn how content...

Marketing/Sales Strategy

4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

If you haven't created personas before or if the ones you have need to be updated, learn about four...

Marketing/Sales Strategy

Why You Need a Video Marketing Strategy

Having a video marketing strategy is imperative for business growth. If you're not sure how to...

Marketing/Sales Strategy

Why a Good Content Marketing Strategy is Your Best SEO Strategy

As search engine algorithms continue to change, ensuring your audience finds the information they...

Marketing/Sales Strategy

Healthcare IT Companies: Big or Small, Inbound is for Everyone

Regardless of how big or small your software company is, having a healthcare marketing strategy...

Marketing/Sales Strategy

Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Marketing has shifted from offline to online. Integrating inbound marketing into an overall...

Marketing/Sales Strategy

Learn How One Healthcare Marketing Professional is Staying Ahead

As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...

Marketing/Sales Strategy

How to Make a Human Connection When Marketing Healthcare Software

Everyone is hungry for intelligently developed software. Now, make the invaluable human connections...

Marketing/Sales Strategy

3 Consumer Trends Healthcare Marketers Are Watching This Year

Being a copycat is never a good idea, but it is always wise to analyze successful healthcare SaaS...

Marketing/Sales Strategy

How Marketers Can Get the Most Mileage from Healthcare Content Marketing

There are several steps you can take to leverage a healthcare content marketing strategy. Learn...

Marketing/Sales Strategy

The 3 Best Go-To Resources for Tips on Cybersecurity

We say it's better to know and be prepared for the worst than to be blindsided by a future attack.

Marketing/Sales Strategy

Using Wordpress in the Time of Ransomware

Did you know that the same features that make Wordpress one of the best CMS systems are also what...

Marketing/Sales Strategy

It's Time to Bring Marketing and Sales Together

Miss our podcast? Read the transcript here and learn the benefits of uniting your sales and...

Marketing/Sales Strategy

5 Sales Myths That Undermine Marketing

Rather than sales and marketing, it can feel more like sales versus marketing - and that can cause...

Marketing/Sales Strategy

How Sales Enablement Can Put Your Sales Team Ahead of the Curve

Learn how to enable sales as your team makes the transition from yesterday's sales representatives,...

Marketing/Sales Strategy

Ransomware Threatens to Hold Your Information Hostage

Most people have heard of malware but many hadn't heard of ransomware until last Friday's hack...

Marketing/Sales Strategy

8 Mistakes Salespeople Have Been Making for Years

Inbound sales is where its at, and your sales team might be making mistakes that are costing the...

Marketing/Sales Strategy

Where Inbound Marketing and Inbound Sales Diverge

The places where inbound sales and inbound marketing diverge can be a detriment to a company's...

Marketing/Sales Strategy

Back to the Basics: The 5 Rules of Inbound

Inbound marketing is constantly evolving, but these rules aren't likely to change.

Marketing/Sales Strategy

Inbound Is for Sales Too

Inbound methodology should unify both your sales and the marketing teams.

Marketing/Sales Strategy

Understanding the 4 Stages of the Inbound Methodology

At the heart of the inbound methodology is a “give first” mentality, practiced by following these...

Marketing/Sales Strategy

Everything You Need to Know to Create Killer-Specific Buyer Personas

Learning how to create buyer personas opens up space for more in-depth understanding of who your...

Marketing/Sales Strategy

The 15 Most Important Key Terms Every Inbound Marketer Should Know

As an inbound marketer you're going to hear some terms over and over again. Get ahead of the curve...

Marketing/Sales Strategy

12 Questions to Ask When Crafting Buyer Personas

If you aren't asking the right questions about your audience, you risk creating content that's too...

Marketing/Sales Strategy

Where is Inbound Marketing Taking Us?

The world of inbound is constantly changing in order to keep up with technological advances and...

Marketing/Sales Strategy

What's New in HubSpot CRM?

HubSpot CRM updated tasks includes a better appearance and greater functionality.

Marketing/Sales Strategy

Are Your Buyer Personas Up-to-Date?

Businesses change over time so your personas and outliers will change too.

Marketing/Sales Strategy

How Having Great Buyer Personas Will Help Your Business

Once you create great buyer personas, things start to shift and change in positive and lucrative...

Marketing/Sales Strategy

How to Stand Out with These 3 Digital Marketing Tools

Using digital marketing tools is one thing; using them to stand out from your competitors is...

Marketing/Sales Strategy

Got Data? 6 Ways to Maximize HubSpot Analytics Results

Inbound marketing best practices must include data and analytics.

Marketing/Sales Strategy

Marketo vs. Pardot: Which is Really Better?

Marketo and Pardot are highly successful products, so you can't go dramatically wrong with either...

Marketing/Sales Strategy

Give Your Software Marketing the Game of Thrones Treatment

Feel like existing SaaS inbound marketing tools aren't getting the job done? Maybe it's time to...

Marketing/Sales Strategy

10 Savvy Inbound Marketing Tools for Small Businesses

Taking advantage of the best tools for inbound marketers allows small teams to play big - with an...

Marketing/Sales Strategy

Don't Get Tricked by These 5 Marketing Myths

Believing in any of these SaaS marketing myths will trick you into lackluster marketing patterns...

Marketing/Sales Strategy

The 8 Best Blogs for SaaS Startups

Since time equals money, we've saved you valuable time by selecting eight of the best SaaS blogs...

Marketing/Sales Strategy

6 Surprising Advantages of a CRM System

While it won't pick up the dry cleaning for you, we do think other surprising and exciting...

Marketing/Sales Strategy

5 Tips to Rev up Revenue at Your Organization

If qualified leads knew where to find you - and like what they read - sales figures will be on the...

Marketing/Sales Strategy

Why You Need to Rethink CRM

These bullet points are just the tip of the iceberg when it comes to the ways modern CRM solution...

Marketing/Sales Strategy

6 Ways CRM Helps Salespeople (Instead of Hindering Them)

Why is it, that we hedge when it comes to implementing new tools that will help us do a better job?...

Marketing/Sales Strategy

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Answering these critical questions about your LinkedIn inbound marketing strategy will pay off in...

Marketing/Sales Strategy

Customer Relationship Management Software: Context & Content

The Context & Content of CRM Software Can Sell Products & Services For You.

Marketing/Sales Strategy

Creating Messages That Resonate With Your LinkedIn Audience

Generating content and messages that resonate with your audience really are the the only way your...

Marketing/Sales Strategy

Modern Healthcare Marketing: Leveraging Partnerships and Alliances

With inbound it makes sense to leverage partnerships and alliances to improve quality of care that,...

Marketing/Sales Strategy

5 Ways to Save Time in Your Sales Process

What tools will save time in your sales process? Are there things you should do to convert more of...

Marketing/Sales Strategy

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Historically, marketing emails were created - and sent - from the marketer's perspective, there is...

Marketing/Sales Strategy

Top Benefits of Adopting a CRM System

On the fence about adopting a CRM system? Don't be! The right CRM system can lead to more qualified...

Marketing/Sales Strategy

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

5 easy ways that you can use LinkedIn groups to find high value prospects for your Inbound...

Marketing/Sales Strategy

Choosing the Right Partners for Modern Healthcare Marketing

Follow these 7 steps to find a partner well-suited to your company's healthcare marketing.

Marketing/Sales Strategy

Using Inbound on LinkedIn: Identify Prospects and Build Relationships

Properly incorporating LinkedIn into your inbound marketing strategy will help you identify...

Marketing/Sales Strategy

Inbound Marketing: Are Your LinkedIn Prospects High Value?

Seeking high value prospects? Make sure you're incorporating these methods into your LinkedIn...

Marketing/Sales Strategy

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Have your leads from LinkedIn flat lined? Here are 7 ways to jump start your LinkedIn Lead...

Marketing/Sales Strategy

Software Marketing 101: Reaching Customers Who Don't Know They Need You

How do you build a software marketing strategy that targets customers who don't know what their...

Marketing/Sales Strategy

LinkedIn and Inbound Marketing: Positioning Yourself as an Expert

LinkedIn is King when it comes to B2B lead generation and marketing - that's what it's all about as...

Marketing/Sales Strategy

Take Your SaaS Show on the Road!

Take your show on the Road! While savvy software marketing strategies draw them in - including...

Marketing/Sales Strategy

Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

If sales seem to be lagging, rethink your LinkedIn inbound marketing strategy and with a drip...

Marketing/Sales Strategy

Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

Make sure your healthcare marketing promotes health insurance literacy for patients, especially in...

Marketing/Sales Strategy

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

An inbound marketing strategy on LinkedIn is the way to go if you're looking for ways to generate...

Marketing/Sales Strategy

Generating Leads Via LinkedIn: 7 Inbound Marketing Stats

See how LinkedIn acts as a valuable marketing tool in any healthcare establishment's lead...

Marketing/Sales Strategy

Using Healthcare Marketing to Help Reduce Hospital Readmissions

Smart healthcare marketing reduces hospital readmissions, leading to healthier patients and...

Marketing/Sales Strategy

9 Healthcare Marketing Tips That Aid Billing

Here's how you can target your healthcare marketing to ease the billing process for both you and...

Marketing/Sales Strategy

Can Effective Marketing Improve Healthcare Billing Efficiency?

Digital healthcare marketing can ease financial burden by making it easier for patients to pay...

Marketing/Sales Strategy

Healthcare Marketing Focus: Early Admissions Care

Your healthcare marketing should target the early admission phase to ensure a more secure bottom...

Marketing/Sales Strategy

Think Small, Dream Big for SaaS Success

Make sure your software marketing is taking advantage of the big opportunities that come from...

Marketing/Sales Strategy

Who Really Needs It? Enough Versus Everyone in SaaS Marketing

Target your software marketing toward the prospects who are most likely to benefit from your...

Marketing/Sales Strategy

Keep It Simple, SaaS Marketer

It may seem like there's a lot to juggle in software marketing, but a simple approach is the most...

Marketing/Sales Strategy

Balancing Budget With Quality in Software Marketing

When you embody the reality that quality always beats quantity, your software marketing approach...

Marketing/Sales Strategy

SaaS Marketing: Giving Word of Mouth a Nudge

Get more people talking about your company's SaaS solutions with these software marketing...

Marketing/Sales Strategy

Grow Your Audience With Lean, Scalable SaaS Marketing

Follow this quarterly software marketing model to generate more leads.

Marketing/Sales Strategy

Addressing the Whys Behind the Wants in Software Marketing

Decode the Whys behind the Wants in prospects' requests to build a software marketing strategy that...

Marketing/Sales Strategy

SaaS Marketing: You Are NOT Your Best Customer

Software marketing must keep in mind that the majority of their prospects are not SaaS experts.

Marketing/Sales Strategy

Five Software Marketing Tips to Optimize Keywords and Titles

To create a software marketing plan that lands you on the first page of Google, you have to choose...

Marketing/Sales Strategy

Software or Service: What Should You Prioritize?

If you're an up-and-coming SaaS company, which should you prioritize for your software marketing:...

Marketing/Sales Strategy

Marketing Insight: How SaaS Marketing Is Different

SaaS marketing is an entity that faces a number of unique challenges. Learn how it's different and...

Marketing/Sales Strategy

What are the Secrets of Success in SaaS?

Use these sensible secrets to grow the success of your software marketing business.

Marketing/Sales Strategy

5 Killer Mistakes SaaS Businesses Make

If your software marketing efforts seem to be flat-lining, you may be making any of these 5 common...

Marketing/Sales Strategy

Website Traffic that Sells Software: Quantity Versus Quality

The most successful software marketing strategy focuses on quality over quantity when it comes to...

Marketing/Sales Strategy

Get More Software Sales Using SMART Website Traffic and Lead Goals

Take a look at how you can integrate SMART goals into your inbound software marketing efforts.

Marketing/Sales Strategy

The Big Picture for Ranking a Website for Software Marketing

Take a look at the elements that make up a cohesive inbound software marketing strategy that can...

Marketing/Sales Strategy

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Your landing pages should play a major role in your software marketing strategy.

Marketing/Sales Strategy

Insider Software Marketing Secrets: Buying Email Lists

Thinking about buying email lists for your software marketing email strategy? Read this first.

Marketing/Sales Strategy

8 Ways to Grow Your Software Marketing Email List Organically

Successful software marketing emails come to those who build their email lists organically and...

Marketing/Sales Strategy

7 SaaS Landing Page Mistakes to Avoid

Even a well-crafted software marketing strategy can fall flat if landing pages aren't built to...

Marketing/Sales Strategy

Insider Software Marketing Secrets: Landing Page Copy That Converts

Develop landing pages that will attract and convert more prospects with these software marketing...

Marketing/Sales Strategy

Why and How to Build a LinkedIn Group for Healthcare Marketing

Creating a LinkedIn group is a great way to leverage your company's healthcare marketing and reach...

Marketing/Sales Strategy

LinkedIn Drip Campaigns Move More Software Marketing Leads into the Funnel

Drip email campaigns ensure your LinkedIn prospects receive the right information at the right...

Marketing/Sales Strategy

Building a Database of Well-Qualified Leads for Healthcare Marketing

Your inbound marketing strategy is only as good as your database. Read how LinkedIn can help you...

Marketing/Sales Strategy

Business to Business Lead Generation for Specialized Software Marketing

Specialized software marketing requires a specialized inbound marketing strategy that combines...

Marketing/Sales Strategy

Building a LinkedIn Group Aligned to Your Marketing Personas

The more work you put into your LinkedIn group, the more you will get out of it – especially if...

Marketing/Sales Strategy

LinkedIn Drip Messaging

Perfect the art of drip messaging on LinkedIn for a successful inbound marketing strategy.

Marketing/Sales Strategy

LinkedIn Database Building: Networking Made Easy

Reaching out to people through LinkedIn and giving them information they want is a surefire sign of...

Marketing/Sales Strategy

Pair LinkedIn with Inbound Marketing to Generate Leads That Close

Read how you can leverage LinkedIn to generate more leads as part of your overall inbound marketing...

Marketing/Sales Strategy

5 Tips for Building Your Customer Base Quickly

Leverage these software marketing methods to start building and maintaining a loyal customer base.

Marketing/Sales Strategy

SaaS: Reliable Tips for Maximizing User Adoption

Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.

Marketing/Sales Strategy

How to Create Customer Success Centered Marketing Strategies

An inbound marketing strategy that puts customers first is crucial to increased conversions and...

Marketing/Sales Strategy

Your Healthcare Newsletter: Is It Worth the Effort?

In an age where online content thrives, is it newsletter necessary as part of your healthcare...

Marketing/Sales Strategy

Steps to Achieving SaaS Customer Alignment

Customers are key in software marketing. Follow these steps to align your SaaS services with what...

Marketing/Sales Strategy

3 Reasons to Use Professional Referral Marketing

Professional referral marketing can serve as a powerful component of a medical practice marketing...

Marketing/Sales Strategy

5 Practical Tips for Decreasing Customer Churn

Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.

Marketing/Sales Strategy

5 Tips for Getting Your App to Sell Itself

Software marketing, if done correctly, will have your apps selling themselves. How? Read on.

Marketing/Sales Strategy

Smart Lead Generation Strategies for SaaS Professionals

Make your software marketing relevant and authentic to prospects with these lead generation...

Marketing/Sales Strategy

3 Reasons to Keep Your Customers Tuned Into Healthcare News

Taking a "current events" approach to healthcare marketing can establish you as a thought leader to...

Marketing/Sales Strategy

The Secret Formula to Drive the Success of Your SaaS Company

Take your SaaS marketing to the next level with our secret formula.

Marketing/Sales Strategy

Are Personas Really Necessary for Your Healthcare Website?

The time and effort spent on personas pays off when it comes to healthcare marketing. Learn why...

Marketing/Sales Strategy

7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

Here's how you can implement an effective, engaging healthcare email marketing plan into your...

Marketing/Sales Strategy

4 Strategies for Standing Out From the Pack (in a Positive Way!)

A solid medical practice marketing plan can differentiate you from the many other healthcare...

Marketing/Sales Strategy

Are You Generating Enough Leads to Meet Your SaaS Sales Goals?

What factors make the biggest impact in lead generation in SaaS marketing?

Marketing/Sales Strategy

Time After Time: The Value of Long-Term Inbound Marketing Goals

Implementing long-term goals into your inbound marketing strategy will help your business stay...

Marketing/Sales Strategy

The World of Healthcare Marketing is Changing – Are You Keeping Up?

Modern-day healthcare marketing uses inbound tactics to highlight and solve the needs of its target...

Marketing/Sales Strategy

Top 5 Trends in SaaS Marketing

Stand out among the competition with these current SaaS marketing trends.

Marketing/Sales Strategy

Perpetual Lead Generation: Is It an Urban Legend?

Can perpetual lead generation really lead to sales qualified leads, or is it just marketing lore?

Marketing/Sales Strategy

3 Ways to Make Healthcare Less Complicated for Your Customers

How can you create a healthcare marketing plan that is both accessible to customers and educational?

Marketing/Sales Strategy

5 Ways to Engage Your Subject Experts in Your Healthcare Marketing Efforts

Effective healthcare marketing should collaborate with both marketers and medical practice experts.

Marketing/Sales Strategy

The House That Inbound Marketing Built

Inbound marketing is bolstered by 6 key components that provide the foundation, the roof, and the 4...

Marketing/Sales Strategy

4 Reasons to Pursue Delighting Your Customers

Inbound marketing isn't about meeting customers' standards – it's about going above and beyond them.

Marketing/Sales Strategy

3 Long Term Benefits of Inbound Marketing for SaaS Companies

Inbound marketing can be used to attract more qualified leads for SaaS companies.

Marketing/Sales Strategy

Inbound Marketing for Healthcare Industries: Specific. Direct. Thorough.

Engaging medtech marketing and content should prioritize specificity, directness, and thoroughness.

Marketing/Sales Strategy

SaaS + Inbound Marketing = An Engaged and Leveraged Community of Users

Combining the customer-oriented practices of SaaS marketing and inbound marketing can cultivate an...

Marketing/Sales Strategy

3 Ways the Internet Has Changed the Game for Healthcare Marketing

The Internet has transformed the way industries must reach customers. Make sure your healthcare...

Marketing/Sales Strategy

Healthcare Marketing: Going Beyond the Headlines to Gain New Customers

Creating content for healthcare marketing requires a careful balance between SEO-friendly headlines...

Marketing/Sales Strategy

If a Picture is Worth 1,000 Words, A Video is Worth Double

Videos are a powerful form of interactive content today, outshining images and text. Make your...

Marketing/Sales Strategy

Time to Tune-Up Your Social Media's Squeaky Wheel

Your social media inbound marketing strategy shouldn't be a stagnant model. Give your social media...

Marketing/Sales Strategy

Performance Boosting Tips To Improve Your Blog's Competitive Edge

Don't leave your website, blog, or social media channel idle. A steady flow of helpful, relevant...

Marketing/Sales Strategy

Marketers Involved with Sales Software 13% More Likely to See ROI

The 2015 State of Inbound reports that marketers involved with the sales software purchase decision...

Marketing/Sales Strategy

Stop Ignoring Your Website When It Comes to Qualified Lead Generation

Time for your inbound marketing strategy to include your website design for qualified lead...

Marketing/Sales Strategy

How Many Companies are Actually Doing "Inbound Marketing"?

Just how many companies rely on inbound marketing in 2015? The annual State of Inbound report is...

Marketing/Sales Strategy

How Inbound Marketing is Like Southern Hospitality

Use inbound marketing to attract visitors to your proverbial front porch and share your insights –...

Marketing/Sales Strategy

Use Social Media to Lead Your Business to The One(s)

A well-planned inbound marketing strategy for social media isn't too different from romance. Learn...

Marketing/Sales Strategy

Transform Your Social Media From Loner to Social Butterfly

A good inbound marketing plan for social media can be compared to the pollination process –...

Marketing/Sales Strategy

DIY: Polish Your Social Media 'Till It Sparkles

Polish up your social media until it shines to get the best results.

Marketing/Sales Strategy

Make Your Social Media's First Impression a Strong Handshake

A smart inbound marketing strategy can give social media channels the digital equivalent of a...

Marketing/Sales Strategy

S.O.S.! Help Customers Find My Business in the Online Jungle!

Inbound marketing can elevate your business's online presence and make your services visible to...

Marketing/Sales Strategy

Social Media 101: How to Win Friends & Influence Followers

Get more leads - Dale Carnegie's time-tested tactics apply well to social media, a great place to...

Marketing/Sales Strategy

How to Tie Ads into an Inbound Lead Gen Campaign

HubSpot now makes using ads for lead generation campaigns super simple through the Ads Add-on tool.

Marketing/Sales Strategy

3 Tips to Increase the Visibility of Business Online Smoke Signals

Your inbound marketing can be strengthened by giving your business a multifaceted online presence.

Marketing/Sales Strategy

7 Powerful Features That Make HubSpot Software Unique

HubSpot's content optimization system is a leader in inbound marketing innovation today.

Marketing/Sales Strategy

How Inbound Marketing is Like Online Dating

Whereas conventional marketing is like blind dating, inbound marketing aims to connect with...

Marketing/Sales Strategy

Being Smart about Smart Content

With HubSpot, we have a lot of tools at our fingertips to accomplish our goals; smart content is...

Marketing/Sales Strategy

The Competitive Value of Healthcare Marketing Content

Take a deep look at how using an engaging, personalized voice with your online presence gives your...

Marketing/Sales Strategy

3 Traits of Every Successful SaaS Marketing Blog

SaaS marketing is growing in popularity, and you need to maintain a strong online presence and...

Marketing/Sales Strategy

6 Reliable Types of Saas Marketing Emails

Use these 6 types of SaaS marketing emails to drive more engagement and sales.

Marketing/Sales Strategy

Are You Overlooking Your Best Healthcare Marketing Asset

Making use of this powerful healthcare marketing asset, often overlooked, makes a big difference in...

Marketing/Sales Strategy

The Five Methods for SaaS Marketing

The five methods for SaaS marketing should include a long-term content strategy plus short-term...

Marketing/Sales Strategy

SaaS Marketing is Different and Yet the Same

SaaS marketing has some unique challenges but still ultimately follows the same basic principles of...

Marketing/Sales Strategy

5 Ways Inbound Marketing Certification Changes Your Life

Here is how inbound marketing certification can truly change your life when it comes to getting...

Marketing/Sales Strategy

The Value of HubSpot Inbound Marketing Certification

Get more leads from your online marketing efforts by taking advantage of free inbound marketing...

Marketing/Sales Strategy

What is the Starting Point of Inbound Marketing

When you are engaging an agency for inbound marketing services, it's important to begin with...

Marketing/Sales Strategy

User Experience is Key to SaaS Marketing

When developing your Saas marketing plan, remember that users expect more from tech companies. Here...

Marketing/Sales Strategy

Four Ways NOT to Get More Leads

To get more leads check to see if you're doing these four things that STOP you from getting them.

Marketing/Sales Strategy

How We Write Blog Articles for Niche Industries

It is possible to have someone else write your blog articles for you to help drive lead generation...

Marketing/Sales Strategy

3 MedTech Marketing Must Haves to Get More Leads and Sales

MedTech marketing must adapt to modern standards in order to get more leads and sales, here's how:

Marketing/Sales Strategy

Selling to Gen X and Y as a Baby Boomer on the Internet

Baby boomers looking to generate leads and sales online must shift perspective to find success

Marketing/Sales Strategy

The Missing Strategy for Improving Lead to Close Ratio

Looking to improve your lead to close ratio? Find out if you're missing key elements in your online...

Marketing/Sales Strategy

Cutting Edge Tactics Expected for SaaS Marketing Efforts

SaaS Marketing efforts have extra burden, expectations of being extra web savvy for prospect...

Marketing/Sales Strategy

A Really Bad Cold Call

A bad cold call and a lesson in how things should be done if you expect to close more sales.

Marketing/Sales Strategy

Generate Sales Leads, Nurture for Great Lead to Close Ratio

Learn to use marketing content to generate sales leads and nurture them to improve your lead to...

Marketing/Sales Strategy

Catch up on marketing technology to generate sales leads online

Quickly see what you need to know to generate sales leads online and get good ROI.

Marketing/Sales Strategy

Getting social with healthcare marketing

Healthcare marketing must include a path for social media engagement.

Marketing/Sales Strategy

Healthcare managers work to bridge marketing and sales gap

Learn how healthcare marketing should create a measurable impact on revenue generation.

Marketing/Sales Strategy

This is How Healthcare Marketing Grows Revenue

Healthcare marketing should be growing revenue, if it isn't here are some possible reasons and how...

Marketing/Sales Strategy

How to Delight Your Customers With Personalized Content

Oh yeah! Here is how to retain customers - use personalized content marketing beyond the sales...

Marketing/Sales Strategy

The first steps to personalized content on your website

If your website is built on the HubSpot CMS, you have the ability to deliver personalized content...

Marketing/Sales Strategy

Sales and Marketing Nirvana: HubSpot Launches an Integrated CRM Tool

HubSpot is revolutionizing sales in the same way they have revolutionized marketing by launching an...

Marketing/Sales Strategy

Content Marketing Lessons I've Learned From My Dogs

We can learn a lot from our dogs - including lessons on content marketing.

Marketing/Sales Strategy

"Know Me Before You Need Me" Is Inbound Marketing

You should know me before you need me and your customers should know you before they need you....

Marketing/Sales Strategy

Tick Tock, Meaningful Use Compliance Impacts Healthcare Marketing Plans

Meaningful use compliance is a must for most service providers. If you're smart, you can actually...

Marketing/Sales Strategy

Customer Delightion Not Just Satisfaction

If you have a customer support team, "Customer Delightion" should be your goal. Marketing...

Marketing/Sales Strategy

How to Close Sales Using Online Lead Generation

Learn how to close more sales from your online lead generation with these simple steps.

Marketing/Sales Strategy

Your Marketing Automation Software is Powerful: Will You Use It?

If you’re evaluating marketing automation software, Marketo may be one that comes to the top of...

Marketing/Sales Strategy

A Zillion Likers, Not a Penny of Profit: Healthcare Marketing & Social

Your medical business should be on Facebook they said. So it is, you have a zillion likes (or not)...

Marketing/Sales Strategy

A Breakdown Of The Inbound Healthcare Marketing Process

Hoping to get patients using the web? Check this out. A complete overview of inbound marketing for...

Marketing/Sales Strategy

5 Things People Need Online to Become Qualified Leads

There are NO shortcuts for qualified lead generation in online marketing. Find out the 5 things...

Marketing/Sales Strategy

Social Media Strategy for Business To Consumer Marketing

B2C marketing in the social media space will not work too well if you haven't put strategy into it....

Marketing/Sales Strategy

B2B Marketing on the Internet Requires a Special Approach

B2B marketing can be done successfully but it only works with a strategic approach otherwise the...

Marketing/Sales Strategy

Spring Tips For Boosting Your Healthcare Marketing

Healthcare marketing is moving online these days, are you ready? Check out these tips to freshen up...

Marketing/Sales Strategy

Inbound Marketing Partners - Indeed!

In April 2014 Spot On staff attended the first annual Hubspot Partner Days in Boston for inbound...

Marketing/Sales Strategy

Sorry, Jack, No Magic Beans Sold Here

A long-term inbound marketing strategy touches every part of your online presence. And it works –...

Marketing/Sales Strategy

How to Generate Content for Healthcare Marketing

Producing great healthcare marketing content is a process that demands attention and detail. Here's...

Marketing/Sales Strategy

What to Expect When You Switch to Inbound for Healthcare Marketing

Inbound, online marketing tactics are at the head of the class for healthcare marketing. Here's...

Marketing/Sales Strategy

3 Most Common Pitfalls of Online Healthcare Marketing

Healthcare marketing must leave behind outbound tactics when moving to online efforts and avoid...

Marketing/Sales Strategy

Healthcare Advertising Should Include Facebook

If you've been slow to incorporate Facebook into your healthcare advertising plan here's why you...

Marketing/Sales Strategy

Is that Mud on Your $2000 Ad?

Gone are the days of telephone directory ads. Here is what you can do to supplement or replace your...

Marketing/Sales Strategy

If THIS is You - You're Losing Customers & Maybe Your Entire Business

2013's drastic changes in online marketing & steady decline of traditional marketing mean...

Marketing/Sales Strategy

Coping with Multiple Persona Disorder: How to Target Multiple Markets

Yes, everybody might be able to work with you but you're much more likely to capture qualified...

Marketing/Sales Strategy

How Hashtags Help You Get Found Online

What are hashtags, where did they originate and how do they help us get found online? Find out here!

Marketing/Sales Strategy

Where Does Marketing Content Live?

We have talked about how marketing content is born, but where does it live? How do we make the most...

Marketing/Sales Strategy

Effective Inbound Marketing Strategy for Facebook

Is Facebook part of your inbound marketing strategy? Facebook is to social marketing what Google is...

Marketing/Sales Strategy

Qualified Lead Generation from a Mobile Version of Your Website

It’s not difficult to see why mobile marketing is beginning to blend so well with qualified lead...

Marketing/Sales Strategy

Get Found Online without Getting Ripped Off!

Get found online but don't get ripped off. Click here to learn what to watch out for when selecting...

Marketing/Sales Strategy

Get Found Online Using Inbound Campaigns

What does it take to get found online these days? A strategy - more than just a set of steps. Learn...

Marketing/Sales Strategy

Your Business Blog is for Mr. Smith: Your Marketing Persona

Modern online marketing requires using a marketing persona. Use your business blog to speak...

Marketing/Sales Strategy

Qualified Lead Generation from Social Media

Qualified lead generation requires a synchronized strategy using your business blog, social media...

Marketing/Sales Strategy

Creative Services Boost Your Blog Power

Creative services applied to excellent blog posts and other online content is often overlooked for...

Marketing/Sales Strategy

Social Media and Your Blog, Oh What a Union!

Landing page design is for the traffic generated to your business blog from social media. It...

Marketing/Sales Strategy

Landing Page Templates Promote Your Online Content

Landing page templates combined with high quality content transform a website into a qualified lead...

Marketing/Sales Strategy

The Foundation of Inbound Marketing Strategy is a Target Customer

Taking the time to develop a customer persona, identifying a target market, is the foundation of...

Marketing/Sales Strategy

4 Habits that Must Die For Inbound Marketing Success

Modern inbound marketing replaces newspaper ads, tv commercials & radio spots. You must learn some...

Marketing/Sales Strategy

Inbound Marketing Starts with Mr. Smith. Do You Know Him?

Here's how to identify your target market and develop a marketing persona for your business. It's a...

Marketing/Sales Strategy

The Inbound Marketing "Fitness" Plan

Don't let your inbound marketing plan get out of shape, click here for exercises that help get...

Marketing/Sales Strategy

How the Landing Page Design Makes the Sale

Landing page design, when done right, can close the sale for you. Click here to learn what makes a...

Marketing/Sales Strategy

Facebook for Business Tip Sheet for Inbound Marketing

If you plan on having a Facebook Page for your business, don't leave out inbound marketing...

Marketing/Sales Strategy

8 Ways Inbound Marketing is Just Like a Physical Fitness Plan

You don't quit an inbound marketing plan, you fine tune it. 8 ways it is like a fitness plan & what...

Marketing/Sales Strategy

Plug In Your Favorite Tools to Get Sales from Your Website

To get qualified leads to your website and then convert them to customers requires a flexible...

Marketing/Sales Strategy

Inbound Marketing vs. Traditional Advertising

Inbound marketing compared to traditional advertising? Is one better than the other? Is there a...

Marketing/Sales Strategy

Inbound Marketing Best Practices

Inbound marketing is a big, robust, ever-evolving discipline, which means there’s as much potential...

Marketing/Sales Strategy

What Does Persona Mean? How to Identify Your Ideal Clients

Today’s target market strategy is different from a decade or so ago. Identifying customer personas...

Marketing/Sales Strategy

Identifying Your Target Market

Identifying your target market strategy includes consideration of customer personas. Here's how it...

Marketing/Sales Strategy

Pay Per Click Advertising: "PPC" Explained

The order of results from an online search engine are pay per click advertising customers, then the...

Marketing/Sales Strategy

The Best LinkedIn Tips for Lead Generation You Never Knew

When it comes to inbound marketing, using LinkedIn for lead generation should be a key part of your...

Marketing/Sales Strategy

Effective Marketing Strategies to Get Found on the Internet

To get sales, you need leads. To get leads, you need traffic. To get traffic, you have to get found...

Marketing/Sales Strategy

Seven Secrets to Qualified Lead Generation

Landing pages are the key to qualified lead generation.

Marketing/Sales Strategy

The Benefits of Marketing to a Persona: Target Marketing!

Today, you can’t talk to everybody. You have to talk to somebody. Identify your target market and...

Marketing/Sales Strategy

Knowing YOUR Target Market - 4 Advantages your Competitors may have!

If your competitors know their target market, they have the edge. Here are four advantages they...

Marketing/Sales Strategy

Identify YOUR Target Market by Creating a Persona

A target market strategy in the digital age is a big challenge. Here's how to develop a customer...

Marketing/Sales Strategy

Top 4 Reasons You Want a Well-Defined Target Market

Your target market strategy must accomplish four key tasks to be effective and reach its target...

Marketing/Sales Strategy

3 Digital Marketing Strategy Tips for Beginners

Today's customers hang out and shop online. Regardless of your type of business, it is wise to have...

Marketing/Sales Strategy

3 Tips for Success in the New Year: Closing the Sale

Here are three tips that will help you close the sale and reach your sales goal by using inbound...

Marketing/Sales Strategy

You Set a Sales Goal? What About a Lead Generation Goal?

Everyone sets sales goals but often forget about the lead generation required to hit those goals.

Marketing/Sales Strategy

Want More Customers? Optimize your Company's LinkedIn Profile

Optimize your company's LinkedIn profile page using your keyword ranking strategy to get more...

Five Must Haves for Maximum Lead Generation

Marketing/Sales Strategy

The Spot On Blog

The Case for Case Studies: Attracting Customers with Real-World Results

The Case for Case Studies: Attracting Customers with Real-World Results

Marketing/Sales Strategy