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The Spot On Blog

Amazing Insights About Healthcare Marketing

Anatomy of a Healthcare Ad Strategy: Your Guide to PPC

Many companies have tried setting up healthcare ads on their own, assuming the process is straightforward. However, often they end upburning through a lot of money ...

Anatomy of a Healthcare Ad Strategy: Your Guide to PPC

Many companies have tried setting up healthcare ads on their own, assuming the process is straightforward. However, often they end upburning through a lot of money ...

Marketing/Sales Strategy

9 Things to Expect from Your Healthcare Digital Marketing Agency

9 Things to Expect from Your Healthcare Digital Marketing Agency

Is your healthcare digital marketing agency doing these nine things to ensure advertising success?...
How AI Is Changing Healthcare Digital Marketing for Advertisers

How AI Is Changing Healthcare Digital Marketing for Advertisers

Discover how AI is transforming healthcare digital marketing for advertisers and learn how to...
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The Case for Case Studies: Attracting Customers with Real-World Results

The Case for Case Studies: Attracting Customers with Real-World Results

Nothing speaks louder than real-world results. Find out how to create case studies that win over...
How a Healthcare SaaS Marketing Agency Uses Metrics to Inform Strategy

How a Healthcare SaaS Marketing Agency Uses Metrics to Inform Strategy

How does a healthcare SaaS marketing agency use metrics? Get tips on using data for driving...
Is Your Website Supporting Your Healthcare Marketing Strategy?

Is Your Website Supporting Your Healthcare Marketing Strategy?

How well does your website support your healthcare marketing strategy? Healthcare SaaS companies...
Ask These 6 Questions About Your Healthcare Advertising Strategy for Software

Ask These 6 Questions About Your Healthcare Advertising Strategy for Software

Marketing healthcare SaaS is challenging – make sure your healthcare advertising strategy is on...
5 Common Healthcare SaaS Marketing Strategy Mistakes and How to Fix Them

5 Common Healthcare SaaS Marketing Strategy Mistakes and How to Fix Them

Healthcare SaaS marketing strategy mistakes can derail goals and dampen sales – here's how to find...
Questions to Ask to Develop a Strong SaaS Healthcare Branding Strategy

Questions to Ask to Develop a Strong SaaS Healthcare Branding Strategy

Want to build a strong SaaS healthcare branding strategy? Ask these 8 questions to build the right...
Questions to Ask Before Developing a SaaS Healthcare Marketing Plan

Questions to Ask Before Developing a SaaS Healthcare Marketing Plan

Before developing your SaaS healthcare marketing plan, be sure to ask these crucial questions.
9 Signs Your SaaS Marketing Strategy Is in Trouble

9 Signs Your SaaS Marketing Strategy Is in Trouble

Use this checklist to spot common strategy missteps—and learn how to fix them.
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The Seven Stages of a Healthcare SaaS Marketing Funnel

The Seven Stages of a Healthcare SaaS Marketing Funnel

Learn the differences between a traditional marketing funnel vs. a SaaS marketing funnel and master...
4 Ways Healthcare SaaS Marketing is Completely Different

4 Ways Healthcare SaaS Marketing is Completely Different

SaaS marketing has its own advantages and challenges, different from marketing other products.
Healthcare Marketers: 5 Event Follow-Up Best Practices to Make the Most of Leads

Healthcare Marketers: 5 Event Follow-Up Best Practices to Make the Most of Leads

Communication is key after an industry event—learn the 5 things healthcare marketers can do to...
10 Tips for Building a Standout SaaS Marketing Strategy

10 Tips for Building a Standout SaaS Marketing Strategy

Learn tips for building a strategy that helps your company's offering stand out.
How to Improve Your Software Marketing Strategy

How to Improve Your Software Marketing Strategy

If you're struggling with your B2B software marketing strategy, there are several areas where you...
6 Marketing Tools That Can Help SaaS Marketers

6 Marketing Tools That Can Help SaaS Marketers

Marketing for SaaS is challenging, but add in the different areas of your strategy and things can...
10 SaaS Marketing Best Practices

10 SaaS Marketing Best Practices

As the SaaS market continues to increase, SaaS marketers must ensure that their marketing strategy...
Marketing to Healthcare Professionals: Dos and Don'ts for Your Next Conference

Marketing to Healthcare Professionals: Dos and Don'ts for Your Next Conference

Marketing to healthcare professionals at conferences requires a careful strategy: use this guide to...
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6 SaaS Marketing Trends Software Marketers Can’t Ignore

6 SaaS Marketing Trends Software Marketers Can’t Ignore

It's vital for SaaS marketers to keep up with the latest trends to stay in tune with what your...
4 B2B SaaS Marketing Mistakes - and How to Avoid Them

4 B2B SaaS Marketing Mistakes - and How to Avoid Them

Could these 4 B2B SaaS marketing mistakes be preventing you from reaching healthcare buyers? Here’s...
4 Rookie Marketing Mistakes SaaS Startups Make

4 Rookie Marketing Mistakes SaaS Startups Make

Many SaaS startups make common marketing mistakes. Learn four mistakes to avoid.
Digital Healthcare Marketing: Branding Must-Knows

Digital Healthcare Marketing: Branding Must-Knows

Develop a digital healthcare marketing strategy that gets results: Five questions healthcare...
10 SaaS Marketing Metrics that Boost ROI

10 SaaS Marketing Metrics that Boost ROI

Read about ten SaaS marketing metrics that will improve your ROI.
8 Things to Look for in a Healthcare Digital Marketing Agency

8 Things to Look for in a Healthcare Digital Marketing Agency

Choosing the right healthcare digital marketing agency has never been more important. Here are our...
10 Questions a Healthcare Software Marketing Agency Should Ask

10 Questions a Healthcare Software Marketing Agency Should Ask

What should a healthcare software marketing agency know about your business? Make sure they're...
4 Steps to Building a Successful SaaS Product Marketing Plan

4 Steps to Building a Successful SaaS Product Marketing Plan

SaaS marketers face a challenging proposition - not only finding leads, but monetizing those leads,...
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Healthcare App Marketing: How to Fix Four Common Mistakes

Healthcare App Marketing: How to Fix Four Common Mistakes

Find out what separates average healthcare app marketing from great marketing—here are four...
Can a Digital Healthcare Marketing Agency Help Your Company?

Can a Digital Healthcare Marketing Agency Help Your Company?

As healthcare IT companies continue to face many challenges, discover how a digital healthcare...
5 Top Digital Healthcare Marketing Services for Software Providers

5 Top Digital Healthcare Marketing Services for Software Providers

An effective digital marketing strategy for healthcare software will integrate these 5 key services.
Healthcare Digital Marketing for Software: Why Work with an Agency?

Healthcare Digital Marketing for Software: Why Work with an Agency?

Discover why working with an agency may be the best option for healthcare digital marketing...
A Guide to Inbound Healthcare Marketing for Software Companies

A Guide to Inbound Healthcare Marketing for Software Companies

Inbound healthcare marketing for software companies can be incredibly effective, but only if you...
Best Digital Marketing Strategies for Healthcare Software Companies

Best Digital Marketing Strategies for Healthcare Software Companies

Digital marketing for healthcare software companies presents many challenges. Discover why...
5 Data-Driven Healthcare Software Marketing Services

5 Data-Driven Healthcare Software Marketing Services

When it comes to healthcare software marketing services, a data-driven approach delivers the...
Digital Marketing for Healthcare Software: 8 Steps to Success

Digital Marketing for Healthcare Software: 8 Steps to Success

Eight steps for healthcare software companies to create an effective marketing plan.
Why Digital Marketing for Healthcare Software Companies Is Essential

Why Digital Marketing for Healthcare Software Companies Is Essential

Learn how digital marketing for healthcare software providers helps them stay relevant and reach...
5 Ways the Healthcare SaaS Market is Changing

5 Ways the Healthcare SaaS Market is Changing

See how trends in telemedicine, AI, data security, information transparency, and vertical SaaS are...
Industry Outlook: The Healthcare Enterprise SaaS Market

Industry Outlook: The Healthcare Enterprise SaaS Market

Discover 4 key trends driving the healthcare enterprise SaaS market and how to market your SaaS...
Five Ways Email Campaigns Provide Healthcare SaaS Marketing Insights

Five Ways Email Campaigns Provide Healthcare SaaS Marketing Insights

Is your email marketing working for you? Use these five steps to optimize your campaigns and gain...
What Is SaaS Marketing in the Healthcare Industry?

What Is SaaS Marketing in the Healthcare Industry?

What is SaaS Marketing? Find out how it works best for healthcare software companies.
How Digital Strategies Are Transforming Healthcare Software Marketing

How Digital Strategies Are Transforming Healthcare Software Marketing

Does your software company understand how to attract the right prospects? Learn key strategies for...
Top 5 Healthcare Software Marketing Tips for 2021 and Beyond

Top 5 Healthcare Software Marketing Tips for 2021 and Beyond

Here are our top 5 tips to help you optimize your healthcare IT digital marketing strategy for 2021...
5 Best Practices for SaaS Marketing for Healthcare

5 Best Practices for SaaS Marketing for Healthcare

SaaS marketing for healthcare can be tricky – but the right marketing techniques can help you get...
How to Measure Social Media Marketing ROI

How to Measure Social Media Marketing ROI

Learn how to measure social media marketing ROI with these tips to improve your social media...
What is AI Marketing? Here's What Marketers Should Know

What is AI Marketing? Here's What Marketers Should Know

AI powered marketing harnesses the power of SEO, sifting through data to deliver marketing...
8 Digital Marketing Trends for 2020

8 Digital Marketing Trends for 2020

The top 8 digital marketing trends that will be defining marketing for 2020, according to digital...
How to Develop Engaging Email Marketing for Healthcare Software

How to Develop Engaging Email Marketing for Healthcare Software

When done correctly, email marketing can have a significant return on investment for healthcare...
How to Use the LinkedIn Algorithm to Your Company’s Advantage

How to Use the LinkedIn Algorithm to Your Company’s Advantage

Understand how the LinkedIn algorithm works so you can reach your ideal audience, increase...
6 Steps to Success with Healthcare Software Social Media Marketing

6 Steps to Success with Healthcare Software Social Media Marketing

Discover 6 steps for building a winning social media marketing strategy for your healthcare...
The Benefits of Using LinkedIn Video Marketing

The Benefits of Using LinkedIn Video Marketing

There are many benefits to using videos in your LinkedIn marketing strategy. Learn how to increase...
How to Use LinkedIn Analytics to Improve Your Marketing Strategy

How to Use LinkedIn Analytics to Improve Your Marketing Strategy

LinkedIn analytics not only help optimize your LinkedIn presence but also give you insights to...
8 Critical Elements of a Successful SaaS Website

8 Critical Elements of a Successful SaaS Website

These SaaS web design elements will help you attract and retain more customers so you can increase...
How to Market Software to Healthcare Professionals

How to Market Software to Healthcare Professionals

Marketing software to healthcare professionals is notoriously tough. Here's our guide to standing...
How to Improve Return on Investment for Healthcare Software Marketing

How to Improve Return on Investment for Healthcare Software Marketing

Discover how you can measure marketing results for healthcare software and how to maximize your ROI...
No Strategy? Your Healthcare Software Marketing is Doomed

No Strategy? Your Healthcare Software Marketing is Doomed

With many challenges facing healthcare software companies, a marketing strategy can guide your...
Smart Spots: 3 Powerful Benefits of Video Marketing

Smart Spots: 3 Powerful Benefits of Video Marketing

Video marketing has many powerful benefits. If you haven’t thought about adding video to your...
Smart Spots: 5 Favorite Marketing Trends for 2019

Smart Spots: 5 Favorite Marketing Trends for 2019

Marketing trends change every year, which means marketers should prepare to add a few more items to...
Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush

Spot On Named a Top Inbound Marketing Agency of 2019 by DesignRush

Spot On was recently named a top inbound marketing agency of 2019 by DesignRush. Read more.
LinkedIn Marketing Solutions: How Does Ad Targeting Work?

LinkedIn Marketing Solutions: How Does Ad Targeting Work?

Ad targeting on LinkedIn can be challenging. Learn how targeting works and best practices for...
Smart Spots: Spotlight on Healthcare Tech

Smart Spots: Spotlight on Healthcare Tech

Listen in as Susie interviews Dr. Arlen Meyers, president and co-founder of Society of Physician...
How to Use LinkedIn Groups: 6 Benefits for B2B

How to Use LinkedIn Groups: 6 Benefits for B2B

Through many changes to LinkedIn Groups, how can your B2B best utilize groups on LinkedIn? Discover...
3 Ways Businesses Can Use LinkedIn for Lead Generation

3 Ways Businesses Can Use LinkedIn for Lead Generation

LinkedIn is a valuable tool for B2B lead generation. Discover a few ways you can utilize LinkedIn...
7 Best Ways to Use LinkedIn for Business

7 Best Ways to Use LinkedIn for Business

LinkedIn is used by millions of professionals for lead generation, revenue, and bringing traffic to...
How to Implement Pay-Per-Click Marketing for Healthcare SaaS

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

Discover how a successful content marketing strategy can benefit from both organic and paid...
9 LinkedIn Marketing Tips for Your Company Page

9 LinkedIn Marketing Tips for Your Company Page

LinkedIn can serve as a valuable marketing resource for companies. Learn how your business can...
Inbound vs Outbound Marketing for Healthcare Software

Inbound vs Outbound Marketing for Healthcare Software

Inbound and outbound marketing each have their own pros and cons. The key is a balanced strategy...
7 Marketing Tools We’re Thankful for This Year

7 Marketing Tools We’re Thankful for This Year

Learn about seven marketing tools that can make a marketer's life easier from content management to...
4 Things You Should Know About 2019 Healthcare Technology Trends

4 Things You Should Know About 2019 Healthcare Technology Trends

Each year, healthcare technology trends continue to change and make improvements. Discover what's...
How PPC Marketing Can Improve Your Digital Marketing Strategy

How PPC Marketing Can Improve Your Digital Marketing Strategy

Learn how PPC works, its advantages, and how it differs from SEO.
13 Scary Marketing Mistakes to Avoid

13 Scary Marketing Mistakes to Avoid

Every marketing strategy could use some improvement, but there are also a few marketing mistakes...
Healthcare Software: 6 Ways to Upgrade Your Social Media Content Strategy

Healthcare Software: 6 Ways to Upgrade Your Social Media Content Strategy

Learn how to use social media to really reach your audience, raise brand awareness, and attract...
Healthcare Software: How to Create a Content Marketing Calendar

Healthcare Software: How to Create a Content Marketing Calendar

For healthcare software companies, creating a content marketing calendar is an important step to...
Healthcare SaaS: How to Build an Effective Blog Content Strategy

Healthcare SaaS: How to Build an Effective Blog Content Strategy

Learn about blogging for a healthcare software and how to build an effective strategy.
12 Twitter Marketing Strategy Tips for Your Business

12 Twitter Marketing Strategy Tips for Your Business

The biggest difference when creating a Twitter marketing strategy is that this network focuses on...
Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Healthcare SaaS: Why You Need a B2B Content Marketing Strategy

Content marketing is the key to impactful, cost effective, and scalable lead generation for...
Healthcare SaaS: The Do's and Don'ts of Marketing Automation

Healthcare SaaS: The Do's and Don'ts of Marketing Automation

Utilizing marketing automation can be both beneficial and harmful. Discover the do's and don'ts of...
7 Tips for Your Company’s LinkedIn Strategy

7 Tips for Your Company’s LinkedIn Strategy

If you're not using a LinkedIn strategy for your company, you might be missing out. Learn tips for...
Healthcare SaaS: How to Align Your Marketing and Software Development Teams

Healthcare SaaS: How to Align Your Marketing and Software Development Teams

Building a healthcare SaaS business with closely aligned marketing and development is crucial for...
7 Things You Should Know About Facebook Marketing Strategy

7 Things You Should Know About Facebook Marketing Strategy

Whether you're a business owner or marketer, this article will provide valuable insights to help...
Healthcare SaaS: How to Build a Winning Social Media Strategy

Healthcare SaaS: How to Build a Winning Social Media Strategy

Discover how you can reach your audience through areas like brand recognition and engagement.
4 Marketing Strategy Tips for Healthcare Software Companies

4 Marketing Strategy Tips for Healthcare Software Companies

In an increasingly crowded industry, healthcare software companies can often feel unsure about how...
How to Personalize Your Healthcare Marketing Strategy

How to Personalize Your Healthcare Marketing Strategy

Learn four techniques that can help your healthcare marketing strategy reach your audience with a...
6 Survival Tips for Your Website Strategy

6 Survival Tips for Your Website Strategy

Learn tips for ensuring that your website is designed and organized to attract and reach the right...
From HubSpot Sales LION to Lion Trainer

From HubSpot Sales LION to Lion Trainer

While we have advised the inbound sales process for our clients for years, discover how and why...
5 Step Process for LinkedIn Marketing Campaigns

5 Step Process for LinkedIn Marketing Campaigns

Use the power of the internet and existing digital platforms to your advantage - to develop...
What is Digital Marketing Strategy?

What is Digital Marketing Strategy?

Your digital marketing strategy is more than one area - it includes inbound, content, social media,...
10 Healthcare Marketing Trends You Can’t Afford to Miss

10 Healthcare Marketing Trends You Can’t Afford to Miss

Trends in healthcare marketing change every year - so what's new? Discover the areas to focus on in...
10 Ways To Step Up Your Social Media Strategy

10 Ways To Step Up Your Social Media Strategy

While almost every business is on social media, that doesn't always guarantee success. Learn why...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Your company's digital presence includes all the information found online about your business....
9 Ways Buyer Personas Define B2B Digital Marketing Strategy

9 Ways Buyer Personas Define B2B Digital Marketing Strategy

Developing buyer personas is vital when developing an inbound marketing strategy, but what are some...
Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Why It Pays to Be Funny On Twitter (Even If Your Biz Isn’t Humor-Related)

Using humor on Twitter has been majorly successful for several brands. Get inspired to add comedy...
Out with the Old, In with the New Social Media Trends

Out with the Old, In with the New Social Media Trends

As social media trends continue to evolve, it's vital for companies to continue shifting their...
4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

4 Dangerous Marketing Persona Misconceptions That B2B Companies Believe

Learn about four common misconceptions marketers have about creating personas and what you should...
Why You Need a Video Marketing Strategy

Why You Need a Video Marketing Strategy

Having a video marketing strategy is imperative for business growth. If you're not sure how to...
Why a Good Content Marketing Strategy is Your Best SEO Strategy

Why a Good Content Marketing Strategy is Your Best SEO Strategy

As search engine algorithms continue to change, ensuring your audience finds the information they...
Healthcare IT Companies: Big or Small, Inbound is for Everyone

Healthcare IT Companies: Big or Small, Inbound is for Everyone

Regardless of how big or small your software company is, having a healthcare marketing strategy...
Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Developing Inbound Marketing for a Healthcare Digital Marketing Strategy

Marketing has shifted from offline to online. Integrating inbound marketing into an overall...
Learn How One Healthcare Marketing Professional is Staying Ahead

Learn How One Healthcare Marketing Professional is Staying Ahead

As healthcare marketers, sometimes we have to bring in the old with the new for the sake of our...
How Marketers Can Get the Most Mileage from Healthcare Content Marketing

How Marketers Can Get the Most Mileage from Healthcare Content Marketing

There are several steps you can take to leverage a healthcare content marketing strategy. Learn...
It's Time to Bring Marketing and Sales Together

It's Time to Bring Marketing and Sales Together

Miss our podcast? Read the transcript here and learn the benefits of uniting your sales and...
5 Sales Myths That Undermine Marketing

5 Sales Myths That Undermine Marketing

Rather than sales and marketing, it can feel more like sales versus marketing - and that can cause...
How Sales Enablement Can Put Your Sales Team Ahead of the Curve

How Sales Enablement Can Put Your Sales Team Ahead of the Curve

Learn how to enable sales as your team makes the transition from yesterday's sales representatives,...
Back to the Basics: The 5 Rules of Inbound

Back to the Basics: The 5 Rules of Inbound

Inbound marketing is constantly evolving, but these rules aren't likely to change.
Inbound Is for Sales Too

Inbound Is for Sales Too

Inbound methodology should unify both your sales and the marketing teams.
Understanding the 4 Stages of the Inbound Methodology

Understanding the 4 Stages of the Inbound Methodology

At the heart of the inbound methodology is a “give first” mentality, practiced by following these...
Everything You Need to Know to Create Killer-Specific Buyer Personas

Everything You Need to Know to Create Killer-Specific Buyer Personas

Learning how to create buyer personas opens up space for more in-depth understanding of who your...
12 Questions to Ask When Crafting Buyer Personas

12 Questions to Ask When Crafting Buyer Personas

If you aren't asking the right questions about your audience, you risk creating content that's too...
How Having Great Buyer Personas Will Help Your Business

How Having Great Buyer Personas Will Help Your Business

Once you create great buyer personas, things start to shift and change in positive and lucrative...
Got Data? 6 Ways to Maximize HubSpot Analytics Results

Got Data? 6 Ways to Maximize HubSpot Analytics Results

Inbound marketing best practices must include data and analytics.
Marketo vs. Pardot: Which is Really Better?

Marketo vs. Pardot: Which is Really Better?

Marketo and Pardot are highly successful products, so you can't go dramatically wrong with either...
Give Your Software Marketing the Game of Thrones Treatment

Give Your Software Marketing the Game of Thrones Treatment

Feel like existing SaaS inbound marketing tools aren't getting the job done? Maybe it's time to...
6 Surprising Advantages of a CRM System

6 Surprising Advantages of a CRM System

While it won't pick up the dry cleaning for you, we do think other surprising and exciting...
5 Tips to Rev up Revenue at Your Organization

5 Tips to Rev up Revenue at Your Organization

If qualified leads knew where to find you - and like what they read - sales figures will be on the...
Why You Need to Rethink CRM

Why You Need to Rethink CRM

These bullet points are just the tip of the iceberg when it comes to the ways modern CRM solution...
6 Ways CRM Helps Salespeople (Instead of Hindering Them)

6 Ways CRM Helps Salespeople (Instead of Hindering Them)

Why is it, that we hedge when it comes to implementing new tools that will help us do a better job?...
6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

We answer critical questions about how your LinkedIn inbound marketing strategy will pay off in...
Creating Messages That Resonate With Your LinkedIn Audience

Creating Messages That Resonate With Your LinkedIn Audience

Generating content and messages that resonate with your audience really are the the only way your...
Modern Healthcare Marketing: Leveraging Partnerships and Alliances

Modern Healthcare Marketing: Leveraging Partnerships and Alliances

With inbound it makes sense to leverage partnerships and alliances to improve quality of care that,...
5 Ways to Save Time in Your Sales Process

5 Ways to Save Time in Your Sales Process

What tools will save time in your sales process? See five valuable tips to save time in your sales...
Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Historically, marketing emails were created - and sent - from the marketer's perspective, there is...
Top Benefits of Adopting a CRM System

Top Benefits of Adopting a CRM System

On the fence about adopting a CRM system? Don't be! The right CRM system can lead to more qualified...
Using LinkedIn Groups for Inbound Marketing: Five Success Tips

Using LinkedIn Groups for Inbound Marketing: Five Success Tips

5 easy ways that you can use LinkedIn groups to find high value prospects for your Inbound...
Choosing the Right Partners for Modern Healthcare Marketing

Choosing the Right Partners for Modern Healthcare Marketing

Follow these 7 steps to find a partner well-suited to your company's healthcare marketing.
Inbound Marketing: Are Your LinkedIn Prospects High Value?

Inbound Marketing: Are Your LinkedIn Prospects High Value?

Seeking high value prospects? Make sure you're incorporating these methods into your LinkedIn...
7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Have your leads from LinkedIn flat lined? Here are 7 ways to jump start your LinkedIn Lead...
Software Marketing 101: Reach Customers Who Don't Know They Need You

Software Marketing 101: Reach Customers Who Don't Know They Need You

How do you build a software marketing strategy that targets customers who don't know what their...
Take Your SaaS Show on the Road!

Take Your SaaS Show on the Road!

While savvy software marketing strategies draw them in - including traditional avenues of personal...
Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

If sales seem to be lagging, rethink your LinkedIn inbound marketing strategy and with a drip...
Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

Make sure your healthcare marketing promotes health insurance literacy for patients, especially in...
LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

An inbound marketing strategy on LinkedIn is the way to go if you're looking for ways to generate...
Using Healthcare Marketing to Help Reduce Hospital Readmissions

Using Healthcare Marketing to Help Reduce Hospital Readmissions

Smart healthcare marketing reduces hospital readmissions, leading to healthier patients and...
9 Healthcare Marketing Tips That Aid Billing

9 Healthcare Marketing Tips That Aid Billing

Here's how you can target your healthcare marketing to ease the billing process for both you and...
Can Effective Marketing Improve Healthcare Billing Efficiency?

Can Effective Marketing Improve Healthcare Billing Efficiency?

Digital healthcare marketing can ease financial burden by making it easier for patients to pay...
Healthcare Marketing Focus: Early Admissions Care

Healthcare Marketing Focus: Early Admissions Care

Your healthcare marketing should target the early admission phase to ensure a more secure bottom...
Balancing Budget With Quality in Software Marketing

Balancing Budget With Quality in Software Marketing

When you embody the reality that quality always beats quantity, your software marketing approach...
Grow Your Audience With Lean, Scalable SaaS Marketing

Grow Your Audience With Lean, Scalable SaaS Marketing

Follow this quarterly software marketing model to generate more leads.
SaaS Marketing: You Are NOT Your Best Customer

SaaS Marketing: You Are NOT Your Best Customer

Software marketing must keep in mind that the majority of their prospects are not SaaS experts.
Five Software Marketing Tips to Optimize Keywords and Titles

Five Software Marketing Tips to Optimize Keywords and Titles

To create a software marketing plan that lands you on the first page of Google, you have to choose...
What are the Secrets of Success in SaaS?

What are the Secrets of Success in SaaS?

Use these sensible secrets to grow the success of your software marketing business.
Website Traffic that Sells Software: Quantity Versus Quality

Website Traffic that Sells Software: Quantity Versus Quality

The most successful software marketing strategy focuses on quality over quantity when it comes to...
The Big Picture for Ranking a Website for Software Marketing

The Big Picture for Ranking a Website for Software Marketing

Take a look at the elements that make up a cohesive inbound software marketing strategy that can...
Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Your landing pages should play a major role in your software marketing strategy.
8 Ways to Grow Your Software Marketing Email List Organically

8 Ways to Grow Your Software Marketing Email List Organically

Successful software marketing emails come to those who build their email lists organically and...
7 SaaS Landing Page Mistakes to Avoid

7 SaaS Landing Page Mistakes to Avoid

Even a well-crafted software marketing strategy can fall flat if landing pages aren't built to...
Why and How to Build a LinkedIn Group for Healthcare Marketing

Why and How to Build a LinkedIn Group for Healthcare Marketing

Creating a LinkedIn group is a great way to leverage your company's healthcare marketing and reach...
Business to Business Lead Generation for Specialized Software Marketing

Business to Business Lead Generation for Specialized Software Marketing

Specialized software marketing requires a specialized inbound marketing strategy that combines...
5 Tips for Building Your Customer Base Quickly

5 Tips for Building Your Customer Base Quickly

Leverage these software marketing methods to start building and maintaining a loyal customer base.
SaaS: Reliable Tips for Maximizing User Adoption

SaaS: Reliable Tips for Maximizing User Adoption

Prioritize customers' needs to maximize user adoption and profitable growth in software marketing.
How to Create Customer Success Centered Marketing Strategies

How to Create Customer Success Centered Marketing Strategies

An inbound marketing strategy that puts customers first is crucial to increased conversions and...
3 Reasons to Use Professional Referral Marketing

3 Reasons to Use Professional Referral Marketing

Professional referral marketing can serve as a powerful component of a medical practice marketing...
5 Practical Tips for Decreasing Customer Churn

5 Practical Tips for Decreasing Customer Churn

Reduce customer churn by optimizing your software marketing to engage with and appeal to customers.
Smart Lead Generation Strategies for SaaS Professionals

Smart Lead Generation Strategies for SaaS Professionals

Make your software marketing relevant and authentic to prospects with these lead generation...
Are Personas Really Necessary for Your Healthcare Website?

Are Personas Really Necessary for Your Healthcare Website?

The time and effort spent on personas pays off when it comes to healthcare marketing. Learn why...
7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

7 Amazing Goals That Can Be Accomplished via Healthcare Email Marketing

Here's how you can implement an effective, engaging healthcare email marketing plan into your...
Are You Generating Enough Leads to Meet Your SaaS Sales Goals?

Are You Generating Enough Leads to Meet Your SaaS Sales Goals?

What factors make the biggest impact in lead generation in SaaS marketing?
Time After Time: The Value of Long-Term Inbound Marketing Goals

Time After Time: The Value of Long-Term Inbound Marketing Goals

Implementing long-term goals into your inbound marketing strategy will help your business stay...
Top 5 Trends in SaaS Marketing

Top 5 Trends in SaaS Marketing

Stand out among the competition with these current SaaS marketing trends.
The House That Inbound Marketing Built

The House That Inbound Marketing Built

Inbound marketing is bolstered by 6 key components that provide the foundation, the roof, and the 4...
3 Long Term Benefits of Inbound Marketing for SaaS Companies

3 Long Term Benefits of Inbound Marketing for SaaS Companies

Inbound marketing can be used to attract more qualified leads for SaaS companies.
Inbound Marketing for Healthcare Industries: Specific. Direct. Thorough.

Inbound Marketing for Healthcare Industries: Specific. Direct. Thorough.

Engaging medtech marketing and content should prioritize specificity, directness, and thoroughness.
SaaS + Inbound Marketing = An Engaged and Leveraged Community of Users

SaaS + Inbound Marketing = An Engaged and Leveraged Community of Users

Combining the customer-oriented practices of SaaS marketing and inbound marketing can cultivate an...
Healthcare Marketing: Going Beyond the Headlines to Gain New Customers

Healthcare Marketing: Going Beyond the Headlines to Gain New Customers

Creating content for healthcare marketing requires a careful balance between SEO-friendly headlines...
Stop Ignoring Your Website When It Comes to Qualified Lead Generation

Stop Ignoring Your Website When It Comes to Qualified Lead Generation

Time for your inbound marketing strategy to include your website design for qualified lead...
How Many Companies are Actually Doing

How Many Companies are Actually Doing "Inbound Marketing"?

Just how many companies rely on inbound marketing in 2015? The annual State of Inbound report is...
How Inbound Marketing is Like Southern Hospitality

How Inbound Marketing is Like Southern Hospitality

Use inbound marketing to attract visitors to your proverbial front porch and share your insights –...
Use Social Media to Lead Your Business to The One(s)

Use Social Media to Lead Your Business to The One(s)

A well-planned inbound marketing strategy for social media isn't too different from romance. Learn...
Transform Your Social Media From Loner to Social Butterfly

Transform Your Social Media From Loner to Social Butterfly

A good inbound marketing plan for social media can be compared to the pollination process –...
Social Media 101: How to Win Friends & Influence Followers

Social Media 101: How to Win Friends & Influence Followers

Get more leads - Dale Carnegie's time-tested tactics apply well to social media, a great place to...
How to Tie Ads into an Inbound Lead Gen Campaign

How to Tie Ads into an Inbound Lead Gen Campaign

HubSpot now makes using ads for lead generation campaigns super simple through the Ads Add-on tool.
7 Powerful Features That Make HubSpot Software Unique

7 Powerful Features That Make HubSpot Software Unique

HubSpot's content optimization system is a leader in inbound marketing innovation today.
Being Smart about Smart Content

Being Smart about Smart Content

With HubSpot, we have a lot of tools at our fingertips to accomplish our goals; smart content is...
6 Reliable Types of Saas Marketing Emails

6 Reliable Types of Saas Marketing Emails

Use these 6 types of SaaS marketing emails to drive more engagement and sales.
Are You Overlooking Your Best Healthcare Marketing Asset

Are You Overlooking Your Best Healthcare Marketing Asset

Making use of this powerful healthcare marketing asset, often overlooked, makes a big difference in...
SaaS Marketing is Different and Yet the Same

SaaS Marketing is Different and Yet the Same

SaaS marketing has some unique challenges but still ultimately follows the same basic principles of...
5 Ways Inbound Marketing Certification Changes Your Life

5 Ways Inbound Marketing Certification Changes Your Life

Here is how inbound marketing certification can truly change your life when it comes to getting...
The Value of HubSpot Inbound Marketing Certification

The Value of HubSpot Inbound Marketing Certification

Get more leads from your online marketing efforts by taking advantage of free inbound marketing...
What is the Starting Point of Inbound Marketing

What is the Starting Point of Inbound Marketing

When you are engaging an agency for inbound marketing services, it's important to begin with...
How We Write Blog Articles for Niche Industries

How We Write Blog Articles for Niche Industries

It is possible to have someone else write your blog articles for you to help drive lead generation...
3 MedTech Marketing Must Haves to Get More Leads and Sales

3 MedTech Marketing Must Haves to Get More Leads and Sales

MedTech marketing must adapt to modern standards in order to get more leads and sales, here's how:
The Missing Strategy for Improving Lead to Close Ratio

The Missing Strategy for Improving Lead to Close Ratio

Looking to improve your lead to close ratio? Find out if you're missing key elements in your online...
Generate Sales Leads, Nurture for Great Lead to Close Ratio

Generate Sales Leads, Nurture for Great Lead to Close Ratio

Learn to use marketing content to generate sales leads and nurture them to improve your lead to...
Getting social with healthcare marketing

Getting social with healthcare marketing

Healthcare marketing must include a path for social media engagement.
This is How Healthcare Marketing Grows Revenue

This is How Healthcare Marketing Grows Revenue

Healthcare marketing should be growing revenue, if it isn't here are some possible reasons and how...
The first steps to personalized content on your website

The first steps to personalized content on your website

If your website is built on the HubSpot CMS, you have the ability to deliver personalized content...
Sales and Marketing Nirvana: HubSpot Launches an Integrated CRM Tool

Sales and Marketing Nirvana: HubSpot Launches an Integrated CRM Tool

HubSpot is revolutionizing sales in the same way they have revolutionized marketing by launching an...
Content Marketing Lessons I've Learned From My Dogs

Content Marketing Lessons I've Learned From My Dogs

We can learn a lot from our dogs - including lessons on content marketing.

"Know Me Before You Need Me" Is Inbound Marketing

You should know me before you need me and your customers should know you before they need you....
How to Close Sales Using Online Lead Generation

How to Close Sales Using Online Lead Generation

Learn how to close more sales from your online lead generation with these simple steps.
A Breakdown Of The Inbound Healthcare Marketing Process

A Breakdown Of The Inbound Healthcare Marketing Process

Hoping to get patients using the web? Check this out. A complete overview of inbound marketing for...
How to Generate Content for Healthcare Marketing

How to Generate Content for Healthcare Marketing

Producing great healthcare marketing content is a process that demands attention and detail. Here's...
What to Expect When You Switch to Inbound for Healthcare Marketing

What to Expect When You Switch to Inbound for Healthcare Marketing

Inbound, online marketing tactics are at the head of the class for healthcare marketing. Here's...
3 Most Common Pitfalls of Online Healthcare Marketing

3 Most Common Pitfalls of Online Healthcare Marketing

Healthcare marketing must leave behind outbound tactics when moving to online efforts and avoid...
If THIS is You - You're Losing Customers & Maybe Your Entire Business

If THIS is You - You're Losing Customers & Maybe Your Entire Business

2013's drastic changes in online marketing & steady decline of traditional marketing mean...
Get Found Online Using Inbound Campaigns

Get Found Online Using Inbound Campaigns

What does it take to get found online these days? A strategy - more than just a set of steps. Learn...
The Foundation of Inbound Marketing Strategy is a Target Customer

The Foundation of Inbound Marketing Strategy is a Target Customer

Taking the time to develop a customer persona, identifying a target market, is the foundation of...
Inbound Marketing Starts with Mr. Smith. Do You Know Him?

Inbound Marketing Starts with Mr. Smith. Do You Know Him?

Here's how to identify your target market and develop a marketing persona for your business. It's a...
8 Ways Inbound Marketing is Just Like a Physical Fitness Plan

8 Ways Inbound Marketing is Just Like a Physical Fitness Plan

You don't quit an inbound marketing plan, you fine tune it. 8 ways it is like a fitness plan & what...
Inbound Marketing Best Practices

Inbound Marketing Best Practices

Inbound marketing is a big, robust, ever-evolving discipline, which means there’s as much potential...
What Does Persona Mean? How to Identify Your Ideal Clients

What Does Persona Mean? How to Identify Your Ideal Clients

Today’s target market strategy is different from a decade or so ago. Identifying customer personas...
Pay Per Click Advertising:

Pay Per Click Advertising: "PPC" Explained

The order of results from an online search engine are pay per click advertising customers, then the...
Effective Marketing Strategies to Get Found on the Internet

Effective Marketing Strategies to Get Found on the Internet

To get sales, you need leads. To get leads, you need traffic. To get traffic, you have to get found...
Seven Secrets to Qualified Lead Generation

Seven Secrets to Qualified Lead Generation

Landing pages are the key to qualified lead generation.
Knowing YOUR Target Market - 4 Advantages your Competitors may have!

Knowing YOUR Target Market - 4 Advantages your Competitors may have!

If your competitors know their target market, they have the edge. Here are four advantages they...
Identify YOUR Target Market by Creating a Persona

Identify YOUR Target Market by Creating a Persona

A target market strategy in the digital age is a big challenge. Here's how to develop a customer...