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How to Tie Ads into an Inbound Lead Gen Campaign

Posted by Rebecca Graves

Sep 9, 2015 3:30:00 PM

Paid ads and inbound marketing together? Say it ain’t so Joe!

For years we’ve talked about how you should focus on drawing traffic to your site through relevant content. Build it and they will come. Provide relevant content that resonates with your target audience and they will love you for it. But what if you want to jumpstart your inbound lead generation efforts through paid ads? Promote it and they will come... faster.

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Topics: Hubspot Software, Pay Per Click & Online Advertising, Lead Generation

Pay Per Click Advertising: "PPC" Explained

Posted by Rebecca Graves

May 2, 2013 4:12:00 PM

When you enter search terms into your browser, Google spits back a page that contains high-ranking results tied to the SEO keywords. The first thing you’ll notice is that at the top of the page, some results are housed in an orange box, and others are in another box running down the right margin.

These are paid ads – pay per click (PPC) ads, to be exact – and they serve as an alternative to the “organic” (non-paid) results that populate the rest of the page.

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Topics: Pay Per Click & Online Advertising

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