<img height="1" width="1" src="https://www.facebook.com/tr?id=405701309802882&amp;ev=PageView &amp;noscript=1">
SO-blog-hero3.jpg

Spot On Says

Inbound insight mailed directly to your inbox.

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

Healthcare software company marketers frequently utilize content marketing as a tactic. Pay per click advertising is also common. However, much of the time, these two tactics are approached separately, in a silo. But what if these two tactics were approached together for maximum benefit?

Read More

How PPC Marketing Can Improve Your Digital Marketing Strategy

Pay-per-click or PPC is a term many marketers are familiar with in theory, but in practice many may find the concept of a PPC marketing strategy complicated. To put it simply, advertisers pay a fee each time someone clicks on one of their ads.

Read More

Pay Per Click Advertising: "PPC" Explained

When you enter search terms into your browser, Google spits back a page that contains high-ranking results tied to the SEO keywords. The first thing you’ll notice is that at the top of the page, some results are housed in an orange box, and others are in another box running down the right margin.

These are paid ads – pay per click (PPC) ads, to be exact – and they serve as an alternative to the “organic” (non-paid) results that populate the rest of the page.

Read More
Digital Marketing Strategy eBook

CONNECT WITH US