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SPOT ON SAYS

4 Tips to Rev up Revenue at Your Organization

Posted by Rebecca Graves

Feb 16, 2017 9:00:00 AM

Feeling a bit dismayed about lagging sales stats? Don't let discouragement get the best of you.

Most likely, the right information isn't getting into the hands of your most qualified leads when they're most likely to spring into action.

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Topics: Qualified Lead Generation, Sales Enablement

Why You Need to Rethink CRM

Posted by Rebecca Graves

Feb 14, 2017 9:00:00 AM

Regardless of how much it's touted as "the next great solution," the idea of adopting a new system or way of doing business is almost always a turn off. Let's get real honest here, and admit that we're looking for an easy fix - not something that requires any significant learning curve, training time or instruction manuals.

In that way, we're just like our customers - wary of something new.

Perhaps that standard trend is the reason why so many companies avoid the CRM train. Sure, you want to save time in your sales process - but is paying a bunch of money - and spending a whole lotta energy - learning yet another system really going to do that? And, will that extra time and effort truly translate into a higher profit margin?

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Topics: Sales Enablement

6 Ways CRM Helps Salespeople (Instead of Hindering Them)

Posted by Rebecca Graves

Jan 30, 2017 11:02:00 AM

How often have you chosen not to try something new due to fear of the learning curve? And yet, so many of the most important skills we acquire in life - walking, running, reading, driving - are the result of our willingness to try something new.

Why, is it then, that we hedge when it comes to implementing new tools that will help us do a better job? And more efficiently too!?

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Topics: Sales Enablement

Customer Relationship Management Software: Context & Content

Posted by Susie Kelley

Jan 20, 2017 12:00:00 PM

Knock-knock. "Avon calling..."

Imagine the Avon Lady of yore's delight if she could spy on women in a household before knocking on their door. Perhaps Ms. Avon would notice one reading all she can on the art of perfectly shaped brows for the brow-less, or catch another one holding samples of fabric up to her face, trying to determine whether she is a "fall" or a "summer..."

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Topics: Sales Enablement

5 Ways to Save Time in Your Sales Process

Posted by Rebecca Graves

Jan 13, 2017 2:00:00 PM

If you're a salesperson, you want to spend your work time selling. If you're a marketer, you want to spend your time creating the great content and images that bring the right leads to the sales department. Any moments spent in maintenance process - rather than direct selling or marketing process - detract from your success as well as the success of your company.

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Topics: Sales Enablement

Can a CRM Help You Write Sales Emails Buyers Want to Respond To?

Posted by Rebecca Graves

Jan 11, 2017 3:00:00 PM

Historically, marketing emails were created - and sent - from the marketer's perspective. Sure, we valiantly attempted to figure out what our leads wanted to read, but the emails were still created and generated from the perspective of what we wanted to share about our products and services.

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Topics: Sales Enablement

Top Benefits of Adopting a CRM System

Posted by Lisa Isbell

Jan 9, 2017 8:00:00 AM

Are you on the fence about adopting a CRM system? You're not alone. We've found that most of our small and medium-sized business clients hedged for some time before finally taking the plunge - and that hedging makes sense. While CRM systems are touted for their ability to make sales easier - and more profitable - many business owners are wary.

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Topics: Sales Enablement

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