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SPOT ON SAYS

3 Dirty Little Secrets of Effective Web Design and SEO

Posted by Lisa Isbell

Feb 17, 2016 8:00:00 AM

The world of web design and SEO changes at supersonic speed. What was once golden is now tarnished; the rules of the game are seemingly updated at whim.

Do you ever feel like everyone knows something you don't?

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Topics: Search Marketing (SEO), Website Design

What Every Business Owner Should Know about Keyword Ranking in 2016

Posted by Lisa Isbell

Jan 28, 2016 9:49:34 AM

Do you worry when you type a particular keyword or phrase into Google and find your business doesn't appear in the search results? 

If so, you're not alone. Many business owners associate their website's value with what they see in their frequent experiments with search terms.  What many don't realize, in part because many marketing professionals cling to this strategy as well, is that online search has become much more sophisticated than focusing on a particular set of keywords. 

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Topics: Search Marketing (SEO)

The Secret Weapon of SEO: Win the Online Battle For New Clients

Posted by Lisa Isbell

Nov 6, 2015 9:02:00 AM

For any business to survive, it needs to maintain a consistent stream of customers... new customers... repeat customers... delighted customers!

But since every other business in your industry is also striving to attract the same attention as you, what will it take to set your business apart? What weapon is in your arsenal that will help you win the battle for these potential customers?

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Topics: Search Marketing (SEO)

Performance Boosting Tips To Improve Your Blog's Competitive Edge

Posted by Rebecca Graves

Oct 26, 2015 9:24:25 AM

You have a website up and running, and you are now launching your first blog. Congratulations! A website with a quality blog is an enormous strategic advantage when used properly. The internet has become the most common first-effort search for people looking for insider views, tips, and tutorials for their personal and professional pain points, and search engines are constantly on the lookout for relevant resources that can provide solutions.

There are a number of ways sharpen your blog’s competitive inbound marketing edge when it comes to attracting these visitors to your site:

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Topics: Inbound Marketing, Search Marketing (SEO), Website Design

Online Marco Polo: How to Use SEO to be Found

Posted by Lisa Isbell

Oct 14, 2015 8:00:00 AM

Have you ever considered how similar your website's SEO is to playing a game of "Marco Polo" with your customers?

Marco Polo is like a game of hide and seek, with one blindfolded person (the Seeker) calling out "Marco!" and the other players (the Hiders) scattered around the Seeker, all calling back "Polo!" at the same time. The Seeker then listens for the closest responding voices, giving those children his or her closest attention, and then continues calling out "Marco!" using the "Polo!" callbacks as a sort of sonar, moving closer and closer until he or she gets close enough to tag the nearest hiding player.

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Topics: Search Marketing (SEO)

S.O.S.! Help Customers Find My Business in the Online Jungle!

Posted by Lisa Isbell

Sep 16, 2015 8:00:00 AM

If you're finding it difficult to make your business known in the ever-growing online environment, it might be time for you to learn a little more about inbound marketing. This strategy for marketing has subtlety and helpfulness at its heart and will require a shift in your expectations. Since it is a unique formula for every business, having it deliver measurable results takes a little trial and error at first in order to establish a firm foundation.

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Topics: Inbound Marketing, Search Marketing (SEO)

The SEO Game Has Changed... Here's How to Keep Up

Posted by Lisa Isbell

Aug 24, 2015 8:30:00 AM

shutterstock_115668976Modern day search engine optimization, commonly referred to as "SEO," is no longer the same as it used to be. SEO makes up a big component of inbound marketing in the digital age. Rather than take out expensive advertising space on billboards, TV channels, magazines and other conventional forms of media, inbound marketing focuses on improving search engine hits, emphasizing social media content, and building a solid e-mail marketing campaign and an information website/blog. Today's SEO, when part of inbound strategy, is highly focused on attracting marketing qualified leads with higher odds of converting to customers by shaping web content to marketing personas. This is creates a more personal experience for site visitors than simply aiming at a target niche, and the high level use of marketing demographics to shape the content. SEO today is being mandated to deliver the highest quality user experience zeroing in on being helpful to those who have a genuine need or desire for the company's products.

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Topics: Search Marketing (SEO)

After 4-21-15 Will Your Website Show Up In Search Results?

Posted by Lisa Isbell

Mar 26, 2015 8:00:00 AM

Google has announced, effective April 21, 2015, that they will actively punish websites that are not optimized for mobile devices by not displaying them in search results for people using these devices. 

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Topics: Search Marketing (SEO)

3 Reasons Why SEO Still Matters

Posted by Lisa Isbell

Aug 5, 2014 8:15:00 AM

I really wish I had a nickel for everytime I've seen articles over the last couple of years speculating about whether or not SEO still matters?  Let's just say there are MANY and they feature widely varied opinions. Of course the opinions are often attached to the professional role of the writer. If making a living as an SEO professional of course it makes sense to assure everyone it is at the heart of online marketing success. If SEO is applied with less enthusiasm you might be singing a few lines from the Wizard of Oz ~ "Ding dong the witch is dead" as you craft a post laying out a case for moving on to something else.

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Topics: Search Marketing (SEO)

SEO Self Check: Is Your Company Making these 8 SEO Mistakes

Posted by Rebecca Graves

Jul 24, 2014 1:31:00 PM

Let’s face it: being found in organic search is the Holy Grail of online marketing. Everything we do on our websites is to assist in that effort. But are you making mistakes that are affecting your results, or worse, actually penalizing your site?

Perform a quick self-check and make sure that your company isn’t making one of these eight SEO mistakes. These tips apply to all of the pages on your site including landing pages and blog pages. 

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Topics: Search Marketing (SEO)

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