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The Spot On Blog

Amazing Insights About Healthcare Marketing

Designing a Website for Healthcare Buyers: 5 Key Principles

An effective website for healthcare doesn’t just need to look good. Whether marketing a health tech solution or promoting a health-related service, it must be a sales...

Designing a Website for Healthcare Buyers: 5 Key Principles

An effective website for healthcare doesn’t just need to look good. Whether marketing a health tech solution or promoting a health-related service, it must be a sales...

SEO/SEM Strategy

Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

Don’t Get Lost in a Sea of Content: 6 Tips From Healthcare Marketers

AI-generated content and Google’s update to its SEO formula are making content marketers’ jobs...
10 Creative Ways a Healthcare SEO Agency Delivers Results

10 Creative Ways a Healthcare SEO Agency Delivers Results

Discover 10 creative ways a healthcare SEO agency delivers SEO results with innovative strategies...
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SEO for Healthcare: Technical vs. Non-Technical

SEO for Healthcare: Technical vs. Non-Technical

Get insights on building credibility, Google updates, and future-proofing your SEO strategy.
Healthcare SEO Marketing: What to Know to Get it Right

Healthcare SEO Marketing: What to Know to Get it Right

Is your healthcare SEO strategy designed to get results? Follow these best practices to increase...
SEO for Healthcare Lead Generation: Know Who You’re Writing For

SEO for Healthcare Lead Generation: Know Who You’re Writing For

Want to boost healthcare lead generation? Learn how to effectively market healthcare technology to...
How to Overcome Google Restrictions for Healthcare Digital Advertising

How to Overcome Google Restrictions for Healthcare Digital Advertising

Google’s restrictions on healthcare digital advertising make it challenging to reach your target...
Healthcare Digital Marketing: 4 Common Ad Strategy Mistakes

Healthcare Digital Marketing: 4 Common Ad Strategy Mistakes

Underperforming ads? Check to see if you’re making these 4 common ad strategy mistakes in your...
Healthcare SaaS Product Marketing Strategy: How Pay-Per-Click Works

Healthcare SaaS Product Marketing Strategy: How Pay-Per-Click Works

Pay-per-click: what it is, how it works, and why it can significantly improve healthcare SaaS...
B2B SaaS Marketing to Healthcare Customers: Why SEO is Key to Success

B2B SaaS Marketing to Healthcare Customers: Why SEO is Key to Success

Strong SEO practices are vital for B2B SaaS marketing to healthcare companies—find out how to...
Why an Effective SEO Strategy is Crucial for Your Website

Why an Effective SEO Strategy is Crucial for Your Website

SEO strategy is a necessary component to any website design. Discover why an SEO strategy should be...
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How to Implement Pay-Per-Click Marketing for Healthcare SaaS

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

Discover how a successful content marketing strategy can benefit from both organic and paid...
How PPC Marketing Can Improve Your Digital Marketing Strategy

How PPC Marketing Can Improve Your Digital Marketing Strategy

Learn how PPC works, its advantages, and how it differs from SEO.
How to Utilize Topic Clusters in Your Content Marketing Strategy

How to Utilize Topic Clusters in Your Content Marketing Strategy

Learn how search engine marketing has shifted, what a topic cluster model is, how to create topic...
How to Create an SEO Driven Content Strategy for Healthcare Tech

How to Create an SEO Driven Content Strategy for Healthcare Tech

It's essential to make sure that potential customers can find the answers they're looking for....
5 Healthcare SEO Tips for Software Solutions

5 Healthcare SEO Tips for Software Solutions

For a healthcare software solutions provider, ensuring that you are optimizing your website for...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Your company's digital presence includes all the information found online about your business....
Why a Good Content Marketing Strategy is Your Best SEO Strategy

Why a Good Content Marketing Strategy is Your Best SEO Strategy

As search engine algorithms continue to change, ensuring your audience finds the information they...
How to Get Found Online - Top SEO Tips You Can Do Yourself

How to Get Found Online - Top SEO Tips You Can Do Yourself

Getting top SEO results is a challenge, but you can take steps to improve your rankings. Read these...
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Five Software Marketing Tips to Optimize Keywords and Titles

Five Software Marketing Tips to Optimize Keywords and Titles

To create a software marketing plan that lands you on the first page of Google, you have to choose...
How to Develop a Solid Pay Per Click Strategy for Software Marketing

How to Develop a Solid Pay Per Click Strategy for Software Marketing

Apply inbound fundamentals to your software marketing for PPC strategies that pay you back.
Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Your landing pages should play a major role in your software marketing strategy.
Blog Design Breakdown

Blog Design Breakdown

What factors of blog design make an impact on lead generation?
The Secret Weapon of SEO: Win the Online Battle For New Clients

The Secret Weapon of SEO: Win the Online Battle For New Clients

Quality content that ranks well is essential to successful inbound marketing and SEO.
How We Write Blog Articles for Niche Industries

How We Write Blog Articles for Niche Industries

It is possible to have someone else write your blog articles for you to help drive lead generation...
3 Reasons Why SEO Still Matters

3 Reasons Why SEO Still Matters

Wondering if SEO still matters? Why and how the average business person can understand what to do...
SEO Self Check: Is Your Company Making these 8 SEO Mistakes

SEO Self Check: Is Your Company Making these 8 SEO Mistakes

Are you making one of these 8 SEO mistakes that are affecting your search results, or worse,...
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Keyword Ranking: I Want My Business to Rank Number 1 on Google

Keyword Ranking: I Want My Business to Rank Number 1 on Google

Keyword ranking is a topic that just will not die. Here's why it should and how you can really harm...
SEO Services Include a Plan for Mobile Website Traffic

SEO Services Include a Plan for Mobile Website Traffic

SEO services have evolved and MUST include specific consideration for visitors using their mobile...
The Best SEO Companies DON'T Promise Search Engine Rank

The Best SEO Companies DON'T Promise Search Engine Rank

The best SEO companies won't guarantee front page search engine ranking or promise fast results....
Keyword Ranking is More Than Finding the Right Words

Keyword Ranking is More Than Finding the Right Words

Keyword ranking is nice, but what then? Use high quality content to engage website visitors,...
Stay the Course! Panic and Keyword Ranking Strategy Don't Mix

Stay the Course! Panic and Keyword Ranking Strategy Don't Mix

SEO, keyword ranking, & inbound marketing strategy have no room for panic. Don't expect results...
How to Find An Affordable SEO Company

How to Find An Affordable SEO Company

Affordability is defined as the most cost effective seo services and not unjustified low spending....
Best SEO Tasks: 3 You Should Do FIRST

Best SEO Tasks: 3 You Should Do FIRST

The 3 best seo strategies you should apply first.
Pay Per Click Advertising:

Pay Per Click Advertising: "PPC" Explained

The order of results from an online search engine are pay per click advertising customers, then the...
How to Blog: 8 Blog Tips All Beginners Must Know

How to Blog: 8 Blog Tips All Beginners Must Know

Blogging takes time and commitment, but it’s the most cost-effective ways to get your name out in...