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The Spot On Blog

Amazing Insights About Healthcare Marketing

SEO/SEM Strategy

10 Creative Ways a Healthcare SEO Agency Delivers Results

10 Creative Ways a Healthcare SEO Agency Delivers Results

Discover 10 creative ways a healthcare SEO agency delivers SEO results with innovative strategies...
Healthcare SEO Marketing: What to Know to Get it Right

Healthcare SEO Marketing: What to Know to Get it Right

Is your healthcare SEO strategy designed to get results? Follow these best practices to increase...
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SEO for Healthcare Lead Generation: Know Who You’re Writing For

SEO for Healthcare Lead Generation: Know Who You’re Writing For

Want to boost healthcare lead generation? Learn how to effectively market healthcare technology to...
How to Overcome Google Restrictions for Healthcare Digital Advertising

How to Overcome Google Restrictions for Healthcare Digital Advertising

Google’s restrictions on healthcare digital advertising make it challenging to reach your target...
Healthcare Digital Marketing: 4 Common Ad Strategy Mistakes

Healthcare Digital Marketing: 4 Common Ad Strategy Mistakes

Underperforming ads? Check to see if you’re making these 4 common ad strategy mistakes in your...
Healthcare SaaS Product Marketing Strategy: How Pay-Per-Click Works

Healthcare SaaS Product Marketing Strategy: How Pay-Per-Click Works

Pay-per-click: what it is, how it works, and why it can significantly improve healthcare SaaS...
B2B SaaS Marketing to Healthcare Customers: Why SEO is Key to Success

B2B SaaS Marketing to Healthcare Customers: Why SEO is Key to Success

Strong SEO practices are vital for B2B SaaS marketing to healthcare companies—find out how to...
Why an Effective SEO Strategy is Crucial for Your Website

Why an Effective SEO Strategy is Crucial for Your Website

SEO strategy is a necessary component to any website design. Discover why an SEO strategy should be...
How to Implement Pay-Per-Click Marketing for Healthcare SaaS

How to Implement Pay-Per-Click Marketing for Healthcare SaaS

While many healthcare SaaS companies utilize a content marketing strategy, not everyone uses...
How PPC Marketing Can Improve Your Digital Marketing Strategy

How PPC Marketing Can Improve Your Digital Marketing Strategy

Implementing a PPC marketing strategy into your company's overall digital marketing strategy isn't...
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How to Utilize Topic Clusters in Your Content Marketing Strategy

How to Utilize Topic Clusters in Your Content Marketing Strategy

Topic clusters allow marketers to approach content marketing in an organized way, with a solid...
How to Create an SEO Driven Content Strategy for Healthcare Tech

How to Create an SEO Driven Content Strategy for Healthcare Tech

For healthcare tech companies, it's essential to make sure that potential customers can find the...
5 Healthcare SEO Tips for Software Solutions

5 Healthcare SEO Tips for Software Solutions

For a healthcare software solutions provider, ensuring that you are optimizing your website for...
How Digital Presence Affects Local Search for Your Business

How Digital Presence Affects Local Search for Your Business

Your company's digital presence includes all the information found online about your business....
Why a Good Content Marketing Strategy is Your Best SEO Strategy

Why a Good Content Marketing Strategy is Your Best SEO Strategy

As search engine algorithms continue to change, ensuring your audience finds the information they...
How to Get Found Online - Top SEO Tips You Can Do Yourself

How to Get Found Online - Top SEO Tips You Can Do Yourself

Getting top SEO results is a challenge, but you can take steps to improve your rankings. Read these...
Five Software Marketing Tips to Optimize Keywords and Titles

Five Software Marketing Tips to Optimize Keywords and Titles

To create a software marketing plan that lands you on the first page of Google, you have to choose...
How to Develop a Solid Pay Per Click Strategy for Software Marketing

How to Develop a Solid Pay Per Click Strategy for Software Marketing

Apply inbound fundamentals to your software marketing for PPC strategies that pay you back.
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Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Your landing pages should play a major role in your software marketing strategy.
3 Dirty Little Secrets of Effective Web Design and SEO

3 Dirty Little Secrets of Effective Web Design and SEO

Lead the pack in powerful design and optimization with growth driven website design and other...
Blog Design Breakdown

Blog Design Breakdown

What factors of blog design make an impact on lead generation?
The Secret Weapon of SEO: Win the Online Battle For New Clients

The Secret Weapon of SEO: Win the Online Battle For New Clients

Quality content that ranks well is essential to successful inbound marketing and SEO.
Performance Boosting Tips To Improve Your Blog's Competitive Edge

Performance Boosting Tips To Improve Your Blog's Competitive Edge

Don't leave your website, blog, or social media channel idle. A steady flow of helpful, relevant...
Online Marco Polo: How to Use SEO to be Found

Online Marco Polo: How to Use SEO to be Found

When it comes to SEO, your content is your callback. Make sure your voice is heard above all the...
S.O.S.! Help Customers Find My Business in the Online Jungle!

S.O.S.! Help Customers Find My Business in the Online Jungle!

Inbound marketing can elevate your business's online presence and make your services visible to...
The SEO Game Has Changed... Here's How to Keep Up

The SEO Game Has Changed... Here's How to Keep Up

The goal of modern-day SEO for small businesses is to turn strangers into customers through...
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3 Traits of Every Successful SaaS Marketing Blog

3 Traits of Every Successful SaaS Marketing Blog

SaaS marketing is growing in popularity, and you need to maintain a strong online presence and...
After 4-21-15 Will Your Website Show Up In Search Results?

After 4-21-15 Will Your Website Show Up In Search Results?

Effective April 21, 2015 Google will not display some websites in mobile search results. Here is...
How We Write Blog Articles for Niche Industries

How We Write Blog Articles for Niche Industries

It is possible to have someone else write your blog articles for you to help drive lead generation...
3 Reasons Why SEO Still Matters

3 Reasons Why SEO Still Matters

Wondering if SEO still matters? Why and how the average business person can understand what to do...
SEO Self Check: Is Your Company Making these 8 SEO Mistakes

SEO Self Check: Is Your Company Making these 8 SEO Mistakes

Are you making one of these 8 SEO mistakes that are affecting your search results, or worse,...
Keyword Ranking: I Want My Business to Rank Number 1 on Google

Keyword Ranking: I Want My Business to Rank Number 1 on Google

Keyword ranking is a topic that just will not die. Here's why it should and how you can really harm...
Raw SEO Services Aren't Enough

Raw SEO Services Aren't Enough

A premier resource in SEO services arena drops SEO from name, Google rolls out change after change;...
What You Don't Know About SEO Services Can Kill Your Business

What You Don't Know About SEO Services Can Kill Your Business

Sweeping changes in how search engines rank content mean what you don't know about SEO can have...
Business Alert: Google Changes Impact 90% of Search Queries

Business Alert: Google Changes Impact 90% of Search Queries

Google announced the Hummingbird algorithm in September 2013, what you don't know about online...
SEO Services Include a Plan for Mobile Website Traffic

SEO Services Include a Plan for Mobile Website Traffic

SEO services have evolved and MUST include specific consideration for visitors using their mobile...
How Does Twitter Impact Keyword Ranking?

How Does Twitter Impact Keyword Ranking?

2013 announcements from Twitter put a unique spin on keyword ranking strategy. See how to use this...
The Best SEO Companies DON'T Promise Search Engine Rank

The Best SEO Companies DON'T Promise Search Engine Rank

The best SEO companies won't guarantee front page search engine ranking or promise fast results....
Keyword Ranking for Small Business SEO

Keyword Ranking for Small Business SEO

Small business SEO is the secret for local small businesses competing on the Internet. Click here...
Keyword Ranking is More Than Finding the Right Words

Keyword Ranking is More Than Finding the Right Words

Keyword ranking is nice, but what then? Use high quality content to engage website visitors,...
Local Business SEO: 5 Simple Things You Must Do Now

Local Business SEO: 5 Simple Things You Must Do Now

Local business SEO, a vital tool for helping customers find (and choose) your company from the many...
What Does Google Say About the Future of Keyword Ranking

What Does Google Say About the Future of Keyword Ranking

A new generation of Google’s spam-stalking Penguin is out, how does it impact keyword ranking...
Local Search Engine Optimization: Why Is It So Important?

Local Search Engine Optimization: Why Is It So Important?

B2B or B2C businesses are served well by local search engine optimization. Click here to see why it...
Stay the Course! Panic and Keyword Ranking Strategy Don't Mix

Stay the Course! Panic and Keyword Ranking Strategy Don't Mix

SEO, keyword ranking, & inbound marketing strategy have no room for panic. Don't expect results...
The Best SEO Companies Apply Inbound Marketing Strategy

The Best SEO Companies Apply Inbound Marketing Strategy

The best SEO companies understand and use inbound marketing practices alongside their strategies to...
How to Find An Affordable SEO Company

How to Find An Affordable SEO Company

Affordability is defined as the most cost effective seo services and not unjustified low spending....
Is Google the IRS of the Internet for Keyword Ranking?

Is Google the IRS of the Internet for Keyword Ranking?

Examining & following search engine rules is as important as doing your taxes correctly when it...
Local Search Engine Optimization Should Not Be Ignored

Local Search Engine Optimization Should Not Be Ignored

Local search engine optimization should get special attention, separate from overall seo
What You Need to Know About Keyword Ranking

What You Need to Know About Keyword Ranking

How does your website measure up in the online search results? The answer lies in keyword ranking...
Best SEO Tasks: 3 You Should Do FIRST

Best SEO Tasks: 3 You Should Do FIRST

The 3 best seo strategies you should apply first.
How SEO is Evolving

How SEO is Evolving

Search engines, and their users, have gotten more sophisticated, which means SEO services are...
SEO for Small Business: 5 Tips and Tactics

SEO for Small Business: 5 Tips and Tactics

SEO for small business requires some specific tactics. Here is a list along with details for using...
Pay Per Click Advertising:

Pay Per Click Advertising: "PPC" Explained

The order of results from an online search engine are pay per click advertising customers, then the...
How SEO Services Convert Website Visits to Sales

How SEO Services Convert Website Visits to Sales

To compete in today’s ever-evolving inbound marketing environment, you need the flexibility that an...
How to Blog: 8 Blog Tips All Beginners Must Know

How to Blog: 8 Blog Tips All Beginners Must Know

Blogging takes time and commitment, but it’s the most cost-effective ways to get your name out in...
Blogging for Business: An Important Part of Getting Found Online

Blogging for Business: An Important Part of Getting Found Online

What would you rather read– engaging, informative facts, or a sales pitch from a company you never...
Need to Increase Web Traffic? Content is King

Need to Increase Web Traffic? Content is King

So how do you increase web traffic? Ditch the pitch. Content is king of credibility and engagement,...
Good Keywords are Not That Hard to Find: 5 Keyword Considerations

Good Keywords are Not That Hard to Find: 5 Keyword Considerations

Click here to learn how to find the best keywords to improve your keyword ranking & get our free...
6 Tips for Effective B2B Lead Generation

6 Tips for Effective B2B Lead Generation

With inbound marketing, your small business competes with the big guns. Here are tips to boost your...
Top Tips on How to Increase Web Traffic

Top Tips on How to Increase Web Traffic

Part of marketing strategy includes having a website. But you must also understand how to drive...
Inbound Marketing: The Investment That Keeps on Giving

Inbound Marketing: The Investment That Keeps on Giving

Marketing is an investment in the growth of your business. Here are inbound marketing techniques...
Want to Use Your Website for Lead Generation? Content is King

Want to Use Your Website for Lead Generation? Content is King

You can use your website to generate leads through methods such as blogging, eBooks, checklists,...
DIY Online Marketing and Social Media...Can You Do It?

DIY Online Marketing and Social Media...Can You Do It?

Can a business owner do all the social media marketing on his own? Or should a specialist do all...
Want More Customers? Optimize your Company's LinkedIn Profile

Want More Customers? Optimize your Company's LinkedIn Profile

Optimize your company's LinkedIn profile page using your keyword ranking strategy to get more...