Google has announced, effective April 21, 2015, that they will actively punish websites that are not optimized for mobile devices by not displaying them in search results for people using these devices.
How Can You Write for My Business?
When talking to prospective clients, something I hear frequently is, “We can’t have a blog! We don’t have time to write them and you can’t write for us, because my business is too complex. You just don’t understand it.”
I really wish I had a nickel for everytime I've seen articles over the last couple of years speculating about whether or not SEO still matters? Let's just say there are MANY and they feature widely varied opinions. Of course the opinions are often attached to the professional role of the writer. If making a living as an SEO professional of course it makes sense to assure everyone it is at the heart of online marketing success. If SEO is applied with less enthusiasm you might be singing a few lines from the Wizard of Oz ~ "Ding dong the witch is dead" as you craft a post laying out a case for moving on to something else.
Let’s face it: being found in organic search is the Holy Grail of online marketing. Everything we do on our websites is to assist in that effort. But are you making mistakes that are affecting your results, or worse, actually penalizing your site?
Perform a quick self-check and make sure that your company isn’t making one of these eight SEO mistakes. These tips apply to all of the pages on your site including landing pages and blog pages.
I am a content marketer if you want to put things in simple terms. I help businesses identify their marketing personas, guide business owners down a path for building sound strategy for their online presence and then work to implement content to generate leads, acquire new customers and retain them. The correct term for this whole process is inbound marketing but many people are not yet familiar with the term or the process.
The content I'm involved in creating is specifically for the identified marketing personas of the client. Producing this kind of content obviously requires the first, most basic step in inbound marketing - identify, in detail, the marketing personas.