When it comes to healthcare marketing, developing an inbound marketing strategy instead of an outbound one is the smartest decision a marketing director can make. Unlike outdated outbound marketing techniques (print ads, direct mail, TV, radio, telemarketing, etc) that hawk the same message out to the masses and completely depend upon chance to impress someone to actually call you, inbound marketing creates a continuous cycle of qualified traffic arriving to the clinic's website, warming them up to become patients and then nurturing the relationship over time to forge a more solid and predicable revenue stream.
For years, one of the premier names in SEO services was known as SEOmoz. Today? Just call ‘em Moz.
This company had a raft of reasons for the rebranding – everything from the hard pronunciation of “SEO” to the launch of Moz Analytics for single-platform inbound services – but their rationale basically came down to this: everything we thought we knew about inbound is evolving.
A new conversation is about to arise in healthcare advertising and marketing – and your practice needs to be ready for it.
That’s the gist of the recent developments by Google, still the undisputed leader in search engines.
The Internet is thrumming about Google's announcement yesterday, September 26th 2013 of it's latest algorithm change they call Hummingbird.