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SPOT ON SAYS

Time to Tune-Up Your Social Media's Squeaky Wheel

Posted by Lisa Isbell

Oct 28, 2015 8:30:00 AM

Just as a vehicle requires a trip to the mechanic for periodic maintenance and up-keep, your social media’s inbound strategy needs to be given a regular once-over. Consider your social media to be the vehicle that transports you and your customers to common ground... not only does the "vehicle" need to be sparkling clean on the outside, but it also needs to have strong horsepower rumbling under the hood.

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Topics: Inbound Marketing, Social Media

Use Social Media to Lead Your Business to The One(s)

Posted by Rebecca Graves

Sep 28, 2015 8:00:00 AM

There's a natural rhythm to any long-term romance. The first call-back (eeek!), the continuous acknowledgement of undeniable chemistry (scha-wing!), and then there's the introductions to friends and family (I hope they like me!). By the time you've reached this last step, it's a good sign the two of you are in it for the "long haul."

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Topics: Social Media, Lead Generation Plan

Transform Your Social Media From Loner to Social Butterfly

Posted by Lisa Isbell

Sep 23, 2015 8:00:00 AM

In addition to being absolutely beautiful, butterflies are also critical pollinators. They spread pollen from plant to plant, and the result of all that flitting about is the production of seeds. Those seeds form into fruit, which exponentially creates more seeds from which new plants grow.

If you think about it, this process isn't all that different from the way an inbound marketing strategy works!

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Topics: Social Media, Lead Generation Plan

DIY: Polish Your Social Media 'Till It Sparkles

Posted by Rebecca Graves

Sep 21, 2015 8:30:00 AM

I once saw a grandfather clock that dates back to the early 1700s. While the clock's age was certainly a remarkable feature, its 300-year legacy would mean nothing if the timepiece was no longer functioning or if the clock's face was broken or marred. Similarly, our families have inherited multi-generation antiques that have been repaired or repainted and then stripped back down to the original wood - always keeping the authenticity and integrity of the pieces intact - so that we could refinish them again.

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Topics: Social Media

Make Your Social Media's First Impression a Strong Handshake

Posted by Susie Kelley

Sep 18, 2015 8:00:00 AM

When it comes to first impressions, solid eye contact and a firm handshake mean a lot. The same is true in making a strong first impression on someone in the digital realm. Social media platforms offer the best path for this as part of your inbound marketing strategy by encouraging a new friend or follower, a virtual stranger, to venture further down the buyer's journey with you.

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Topics: Social Media

Social Media 101: How to Win Friends & Influence Followers

Posted by Lisa Isbell

Sep 14, 2015 8:57:00 AM

In 1936, Dale Carnegie (originally "Carnagey," and no relation to steel baron Andrew Carnegie...) published the widely popular book, How to Win Friends and Influence People. It has gone to publication multiple times and is still considered a foundation for both personal and professional success.

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Topics: Social Media, Lead Generation

3 Tips to Increase the Visibility of Business Online Smoke Signals

Posted by Rebecca Graves

Sep 4, 2015 8:00:00 AM

A constantly growing website and an integrated social media presence are both critical components for generating virtual smoke signals that e-searchers can find in the jungle of online options for solutions to their business's problems. A business's online presence must be multifaceted, and a single page website simply will not do in today's overcrowded online space. The incorporation of social media in conjunction with a solid website increases the extent of your reach, and strengthens your inbound marketing impact.

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Topics: Inbound Marketing, Social Media

How Inbound Marketing is Like Online Dating

Posted by Susie Kelley

Aug 21, 2015 8:00:00 AM

While inbound marketing is a fairly recent phenomenon, those who would like to learn more about how it works should think of it as similar to online dating. Inbound marketing is all about knowing what you've got going for you, knowing what suitors want, and connecting with them. Yet the beauty of inbound marketing is that it's similar to an online dating experience. What would you do to attract an ideal suitor? You would likely do things to heighten your odds of finding just the right person – and avoid the things that would attract the wrong types or cause you to have to settle for whoever shows up out of desperation. 

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Topics: Inbound Marketing, Social Media

Social Media Strategy for Business To Consumer Marketing

Posted by Lisa Isbell

May 25, 2014 9:00:00 AM

Attract customers using Twitter, download our free guide to learn how

More businesses than ever before are finding new customers using social networks like Facebook and Twitter. When it comes to business to consumer marketing on the web, there are few platforms more effective than social networks. WebDAM reported in a study that in 2013, 52% of all marketers found a customer on Facebook and 43% found one on LinkedIn. With all the buzz around

We always advise our clients about the importance of strategy behind their content in social media marketing. Most business owners start out somewhat confused about how they can provide the kind of social media content that will bring in more customers and approach it by just slinging out random messages through various social channels and then end up concluding it doesn't work when they don't see any obvious change in their sales figures.  They're hearing the buzz about being visible in social media but messages about the importance of a well thought out strategy just aren't getting in there with it.

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Topics: Social Media

Healthcare Advertising Should Include Facebook

Posted by Rebecca Graves

Jan 22, 2014 7:15:00 AM

If you've been slow to incorporate Facebook into your healthcare advertising plan, you're not alone. Just as the healthcare industry has been slow to embrace digital content marketing in general, medical marketing professionals have lagged behind in the trend toward social media marketing. However, if you're following the crowd in this arena, you're missing an important opportunity to reach prospective patients. 

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Topics: Healthcare Marketing, Social Media

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