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SPOT ON SAYS

Software Marketing 101: Reaching Customers Who Don't Know They Need You

Posted by Rebecca Graves

Dec 2, 2016 8:00:00 AM

When their roof leaks, they call a contractor. When the car breaks down, they call their favorite mechanic. In these scenarios there are obvious connections between the customer's immediate problem and a solution. That's not always the case with software marketing.

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Topics: Software Marketing

Take Your SaaS Show on the Road!

Posted by Lisa Isbell

Nov 21, 2016 2:21:38 PM

As software marketers, inbound marketing probably comes somewhat easier to you than it does to person-to-person oriented businesses. Digital technology, the online revolution, computers and gadgets - they are your preferred medium after all. Many of your customers, however, have the opposite experience.

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Topics: Software Marketing

Think Small, Dream Big for SaaS Success

Posted by Lisa Isbell

Oct 12, 2016 8:00:00 AM

Smartphones and tablets are everywhere. Statista.com says there are currently more than 2 billion smartphones being used around the world, and that number is expected to grow by another 500 million over the next two years.

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Topics: Software Marketing

Who Really Needs It? Enough Versus Everyone in SaaS Marketing

Posted by Susie Kelley

Oct 10, 2016 8:00:00 AM

How many customers do you need?

Everyone? Almost everyone? Enough to generate revenue and (gasp!) become profitable? Can you ever have too many customers?

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Topics: Software Marketing

Keep It Simple, SaaS Marketer

Posted by Lisa Isbell

Oct 7, 2016 8:00:00 AM

Inbound software marketing can feel overwhelming. It's like an all-you-can-eat buffet that never quits. There are so many things to keep track of: website design, keywords and phrases, blogging, social media posts, eBooks and whitepapers, offers and the campaigns used to promote them, email marketing, PPC ads... ad nauseam.

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Topics: Software Marketing

Balancing Budget With Quality in Software Marketing

Posted by Rebecca Graves

Oct 5, 2016 8:00:00 AM

Successful software marketing doesn't come cheap. You pay for all kinds of products and services designed to drive business towards your inbound marketing web, including your website design and maintenance, content creation, social media updates, analytics and so on.

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Topics: Software Marketing

SaaS Marketing: Giving Word of Mouth a Nudge

Posted by Lisa Isbell

Oct 3, 2016 2:30:00 PM

When your software marketing life revolves around benchmarks, stats, A/B test results and analytics, you might forget that customers are people too. Digital marketing makes it easy to turn people into numbers, rejoicing when the numbers are up and re-strategizing when they take a dive.

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Topics: Software Marketing

Grow Your Audience With Lean, Scalable SaaS Marketing

Posted by Lisa Isbell

Sep 28, 2016 8:00:00 AM

Believe it or not, software marketing is not confusing. It's not overwhelming and it's very doable—even if you don't have a degree in marketing. The key is to stop looking at the whole big picture for a change.

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Topics: Software Marketing

Addressing the Whys Behind the Wants in Software Marketing

Posted by Rebecca Graves

Sep 26, 2016 8:00:00 AM

"You can't always get what you want."

These seven simple words helped the Rolling Stones sell millions of records and gain worldwide popularity. The phrase became an ear worm in the minds of many. It also revealed a universal truth and life lesson that remains as true today as it was 30 years ago. And with a little bit of tweaking, the words can also guide your software marketing strategy:

Sometimes you're going to have to work hard to understand the "why" behind the "wants."

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Topics: Software Marketing

SaaS Marketing: You Are NOT Your Best Customer

Posted by Rebecca Graves

Sep 23, 2016 8:00:00 AM

Software marketing teams frequently—and unintentionally—target the bulk of their content to the bottom of the funnel. Targeting those bottom funnel prospects is easy, right? You get to share all of those everyday facts, stats, acronyms and logistics you celebrate on a regular basis. It's easy to forget that most people don't have a clue about the ins-and-outs of your product.

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Topics: Software Marketing

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