Did you know that 47% of B2B buyers consume three to five pieces of content (e.g., blog posts, infographics, videos) before engaging with sales? Meanwhile, 72% of buyers use Google for research during the awareness stage.
What does that mean for your SaaS business?
If you want to get in front of prospects early on in the purchasing path, capture their attention, build trust, and turn them into customers – you must produce high-quality content and make sure that it can be found in relevant search engine results.