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SPOT ON SAYS

Designing a Difference: A Website Redesign for STEM Curriculum Expert KnowAtom

Posted by Erica Pierce

Sep 30, 2016 5:56:49 PM

Our client KnowAtom creates STEM curriculum that aims to engage students as real scientists and engineers in the classroom. The extensive materials they provide allow teachers to spend more time teaching students valuable problem-solving skills, and less time planning. KnowAtom has a proven track record of helping schools all over the U.S. increase test scores and proficiency, so it’s easy to see why they boast a notable 97% customer retention rate.

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Topics: Website Design

Why Responsive Design Matters

Posted by Alison Lautenschlager

Jun 29, 2016 8:00:00 AM

Why does responsive design matter? More importantly, what is responsive design exactly? Responsive design means that a website's viewing and interaction experience is optimized for a wide range of devices. We have transitioned into a time where most people browse their web on a phone, so it's only fitting that we design our websites with those users in mind. Responsive design isn't a trend or a fad; as devices and technology keep changing, the way we think about web design needs to align with that.

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Topics: Website Design

How to Efficiently Redesign Your Website in 6 Months

Posted by Alison Lautenschlager

Apr 20, 2016 8:00:00 AM

We live in a period of time where everything is available to us instantly. With the tap of a finger, we can order pizza, send an email, and post a photo we took seconds ago. In this digital age, we have some pretty high expectations when it comes down to time.

There are a few things in life that shouldn’t be rushed, however. Redesigning your website is one of them. Your website is your biggest marketing asset as well as the first impression your business gives. Therefore, creating a professional, helpful, and well-designed website is a must. As with most big commitments, the best results are often a product of the amount of time spent. Sure, you can have a website created for your business in as little as a month, but it’s not the same as having a perfectly tailored website.

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Topics: Website Design

How to Design the Perfect Website

Posted by Alison Lautenschlager

Mar 9, 2016 8:00:00 AM

There’s a lot of pressure in creating a website. It is by far the most important marketing asset in your "toolbox" because it is converting visitors into leads 24/7. As the face of your brand, you want it to be great.

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Topics: Website Design

How to Minimize the Risk of Designing a New Website

Posted by Rebecca Graves

Mar 2, 2016 8:00:00 AM

Ask most business owners about designing a new website and odds are you'll see a visible shudder pass from head to toe. Why? Because traditional website redesigns typically require significant costs up-front, a ton of time and energy on the part of business owners and key personnel, and they notoriously run over-budget. Also, there's no guarantee they'll work.

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Topics: Website Design

3 Dirty Little Secrets of Effective Web Design and SEO

Posted by Lisa Isbell

Feb 17, 2016 8:00:00 AM

The world of web design and SEO changes at supersonic speed. What was once golden is now tarnished; the rules of the game are seemingly updated at whim.

Do you ever feel like everyone knows something you don't?

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Topics: Search Marketing (SEO), Website Design

Blog Design Breakdown

Posted by Erica Pierce

Feb 8, 2016 8:00:00 AM


SpotOn_7KeyElements_BlogGraphic_FeaturedImage.jpgYou’ve mastered the first step of inbound marketing: increasing web traffic by using great content and a mixture of SEO tactics. Since blogs are often the entrance point to a website for organic traffic, you need to ensure your blog design has the ability to engage and convert visitors. According to Google Analytics, in 2015 blogs had the highest bounce rate compared to all other website pages at 70-98%. So how can you convince readers to stay once on your blog once they’ve arrived, and how do you move them further along the inbound process?

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Topics: Blogging, Website Design

5 Questions to Answer Before Creating a New Healthcare Website

Posted by Rebecca Graves

Feb 1, 2016 8:00:00 AM

Creating a new website is a bit like an obstacle course. It has its challenges along the way, but the journey can be a blast if done correctly.

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Topics: Website Design

The Truth About Building Websites in 2016

Posted by Erica Pierce

Jan 29, 2016 8:00:00 AM

You don’t have to be a web designer to realize that the nature of building websites has changed. This development goes beyond the look of websites and into their very function.

No longer are they digital business cards. Now websites are practically living, breathing, 24/7 representatives of your business.

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Topics: Website Design

Create an Engaging Website by Following These 7 Principles

Posted by Alison Lautenschlager

Jan 27, 2016 8:00:00 AM

When was your last "Aha!" moment? Ours was when we watched Dr. Susan Weinschenk’s 7 Principles that Make Your Website More Engaging video. Dr. Weinschenk makes some interesting and valid points about modern-day user experience. We just don’t browse the web like we used to. Nowadays we’re on a mission to find top-of-the-line information, products, and services.

However, with the amount of websites that are out there now, how do we ever make any decisions?

It’s simple, really. We look for the most engaging, well-designed websites.

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Topics: Website Design

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