Frugal business owners often quiz us about essential and non-essential services, and whether to invest heavily in graphic design services, professional web design or optimization. In a nutshell, you’re definitely going to need all of the above and more, yet when starting out there are ways to build a business on less.
Building a Business on a Shoestring
Many businesses with a modest budget find success. The shocking truth is business owners are outsourcing the key aspects of essential services, while performing smaller tasks themselves. Many free online tools have made it much easier for business owners to embrace the DIY route. Of course, there’s always trial and error, but in the end, you achieve your goals with a few adjustments.
The biggest question is where to allocate your funds? If you’re proficient in Photoshop, then it’s a no-brainer, yet most of us haven’t a clue how to customize graphics for greater online presence. On the other hand, any novice can handle basic inbound marketing techniques.
Rule of Thumb: an attractive website has a better chance of captivating an audience. Websites that display a lack of design will likely experience very few return visits.