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Being Smart about Smart Content

Posted by Rebecca Graves

Aug 18, 2015 3:48:31 PM

As marketers, we have to make decisions about how to accomplish several things in one campaign:

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Topics: Hubspot Software, Working with Spot On

What is the Starting Point of Inbound Marketing

Posted by Rebecca Graves

Apr 14, 2015 1:30:00 PM

When you decided to add inbound marketing to your marketing mix, how did you determine what you would do first? Did you make a plan before you started, or did you just start checking off the boxes: blogging, social media, emailing, etc? It is really easy to become engrossed in the activities rather than making a plan first.

As with outbound marketing, you need to start with the basics to have the most success. Not to worry if you can't do all of this yourself, you can also use this as a reference when you're considering engaging an agency offering inbound marketing services.

The areas where we generally see companies need the most help are branding, personas, and goal setting. By spending the time up front to focus on these items, you can expect greater success from your efforts. 

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Topics: Working with Spot On

How We Write Blog Articles for Niche Industries

Posted by Susie Kelley

Mar 25, 2015 8:23:00 AM

How Can You Write for My Business?

When talking to prospective clients, something I hear frequently is, “We can’t have a blog! We don’t have time to write them and you can’t write for us, because my business is too complex. You just don’t understand it.”

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Topics: Working with Spot On

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