Our guide can show you:
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Profitability for SaaS companies is tied to customer retention as much as it is to acquisition — your marketing strategy must address existing customers while reaching new leads. Moreover, SaaS retention is tied to how useful your software is to your customers, so a significant portion of your marketing budget should be spent on product training, customer engagement, and community engagement.
Chapter 4: Choosing the Right Path to Execute Healthcare Software Marketing Strategy
The Software-as-a-Service (SaaS) market is expected to surpass $300 billion by 2026. Healthcare Innovation is continuing rapidly, and the widespread adoption and continued demand for iterations of electronic health records and telehealth services present tremendous opportunities for healthcare SaaS companies. Learn how your company can be part of this growth.
It’s all in the approach. When developing your integrated digital marketing strategy, you'll need to know how each channel will reach prospects in different ways. Find out how to assess whether you are optimizing reach and engagement across each channel and learn best practices for expanding your influence.
It’s a simple equation: More website traffic = more healthcare leads = more conversions! Begin with examining how your company can be found by search engines, such as Google, more readily. Having the right SEO strategy is integral to being seen. We’ll show you how SEO helps your website stand out amongst even the toughest competitors.
Find your perfect fit. Should you hire an in-house team, find an agency, or recruit freelancers to support your marketing efforts? Examining your needs and circumstance will often shape the best path. Still speed isn’t your only consideration. Read on to find out how to map out some other important considerations.
Do you know about the 4 Cs: content, case studies, customer understanding and comprehensive mind-set? Once you have narrowed the field among agencies, you’ll need to choose the best one. Here are four common characteristics that the best agencies have in common.
What you do today will pave the way for business tomorrow, so knowing what’s coming can help you be ready for success. We look at the eight major ways the healthcare SaaS market is evolving and provide an industry outlook that will help inform your marketing strategy and messaging.