Inbound Marketing Reference Guide

What the heck is inbound marketing?

• It's marketing that is useful and acquires new customers by attracting and nurturing prospects with exceptional content, data and customer service.
• It's affordable and effective, and tends to be cheaper than traditional marketing tactics. Companies that focus on inbound tactics have a 62% lower cost-per-lead than companies that focus on outbound tactics.
• It's based on relevant content that attracts and nurtures prospects; not spam that interrupts them.

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