SPOT ON SAYS

Get More Software Sales Using SMART Website Traffic and Lead Goals

Posted by Lisa Isbell

Aug 26, 2016 8:00:00 AM

Selling software, whether as a service or an innovative solution, is all about two things: website traffic and leads.

Without website traffic, you're unlikely to fill the top of your sales funnel with high-quality leads. Without leads, you're unlikely to sell a lot of software.

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Topics: Software Marketing

The Big Picture for Ranking a Website for Software Marketing

Posted by Lisa Isbell

Aug 24, 2016 8:00:00 AM

One of the most magical things about Claude Monet's works is that the closer you get, the less the paintings make sense. His painting technique was like the ultimate pre-cursor to pixels—using a series of short, splotch-like brush strokes that work together to comprise a completely coherent, integrated, and stunning picture.

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Topics: Software Marketing

Selling Software with Pay-Per-Click: Is Your Landing Page Up to Par?

Posted by Lisa Isbell

Aug 15, 2016 8:00:00 AM

Is there anything more frustrating than clicking on an online ad only to be brought to a landing page that delivers... nothing?

If you use pay-per-click ads as part of your overall inbound marketing strategy, you're probably sending people who click on your ads to a landing page, which is essentially a separate webpage designed to elicit a specific action. When it comes to software marketing, that action could range from filtering traffic to targeted areas of your website to learning more about your products to subscribing for blog post updates to actually making a purchase.

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Topics: Software Marketing

Insider Software Marketing Secrets: Buying Email Lists

Posted by Rebecca Graves

Aug 12, 2016 8:00:00 AM

When it comes to building an audience for your inbound marketing campaign, it's all about audacity.

You've got to be bold. You've got to use best practices. And whatever you do, you must fight the temptation to take the easy way out—even if thousands of email contacts are only a credit card swipe away. Yes, it can be incredibly tempting to buy an email list to support your software marketing efforts. But it's always a bad idea. 

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Topics: Email Marketing, Software Marketing

8 Ways to Grow Your Software Marketing Email List Organically

Posted by Rebecca Graves

Aug 10, 2016 8:00:00 AM

When it comes to email marketing, your efforts are only as good as your email list.

Sure, you can take the easy way out and buy or rent yourself a list. But that's a surefire way to put your IP address in the crosshairs of anti-spam crusaders. The truth is, successfully integrating an email campaign into your comprehensive inbound marketing strategy doesn't typically come to those who take the easy route. No, successful software marketing email campaigns come to those who build their email lists organically, methodically, and over time.

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Topics: Email Marketing, Software Marketing

7 SaaS Landing Page Mistakes to Avoid

Posted by Rebecca Graves

Aug 8, 2016 8:00:00 AM

Done well, a software marketing campaign leads hundreds of visitors directly to landing pages. What happens there, however, makes or breaks the ROI. Even the best inbound marketing strategies can fall completely flat if landing pages aren't carefully crafted to drive action.

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Topics: Software Marketing

Insider Software Marketing Secrets: Landing Page Copy That Converts

Posted by Lisa Isbell

Aug 5, 2016 8:00:00 AM

We get it! You want The Sale! Who doesn't?

Software marketer beware: That wanting of the sale now-now-now can be the bane of an otherwise awesome inbound marketing strategy.

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Topics: Software Marketing

Why and How to Build a LinkedIn Group for Healthcare Marketing

Posted by Susie Kelley

Jul 27, 2016 8:00:00 AM

Marketing. It's part art, part science. It's a multi-billion dollar industry. And it's a necessity for healthcare organizations.

Yes, if you want to build a bigger, better business, you're going to need to market yourself, your company, and your products and services.

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Topics: Healthcare Marketing, LinkedIn

LinkedIn Drip Campaigns Move More Software Marketing Leads into the Funnel

Posted by Susie Kelley

Jul 25, 2016 8:00:00 AM

It's been said that necessity is the mother of invention. But innovation's family tree doesn't stop there. Necessity is also responsible for automation, which can be leveraged to create effective software marketing campaigns. Whether you are focused on SaaS or selling niche software applications, automation can make your job easier.

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Topics: Software Marketing

Building a Database of Well-Qualified Leads for Healthcare Marketing

Posted by Susie Kelley

Jul 22, 2016 8:00:00 AM

Behold the unbridled power of the well-populated healthcare marketing database. It provides information about businesses and industries, access to decision makers, and the ability to significantly shorten the sales process. Yes, a healthcare marketing database can be the bedrock on which your inbound marketing strategy is built. It allows you to know with precision whether your tactics are working or not – and then make smart decisions about how to enhance them.

That is, if it includes precise information about high-value prospects harvested directly from their LinkedIn accounts.

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Topics: Healthcare Marketing

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