SPOT ON SAYS

7 Ways to Jumpstart a Lagging LinkedIn Lead Generation Plan.

Posted by Lisa Isbell

Dec 5, 2016 1:00:00 PM

So, you've applied everything you've learned about LinkedIn lead generation and yet leads seem to have flat lined. What gives?

It's deflating when a well-planned inbound marketing strategy doesn't yield the results you expected. It's tempting to feel like throwing in the towel or start anew. Don't give in to that temptation!

The work you've done so far is a wellspring of content from which you can tease, build upon and develop as you re-orient your sights.

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Topics: Lead Generation, LinkedIn

Software Marketing 101: Reaching Customers Who Don't Know They Need You

Posted by Rebecca Graves

Dec 2, 2016 8:00:00 AM

When their roof leaks, they call a contractor. When the car breaks down, they call their favorite mechanic. In these scenarios there are obvious connections between the customer's immediate problem and a solution. That's not always the case with software marketing.

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Topics: Software Marketing

Boosting Patient Engagement With Healthcare CRM

Posted by Susie Kelley

Nov 30, 2016 10:47:41 AM

Healthcare marketing is faced with a dubious challenge. You're expected to boost customer satisfaction and increase profit margins while, at the same time, global healthcare costs are expected to more than double. Yikes!

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Topics: Healthcare Marketing

LinkedIn and Inbound Marketing: Positioning Yourself as an Expert

Posted by Rebecca Graves

Nov 28, 2016 10:00:00 AM

LinkedIn is a valuable inbound marketing tool for healthcare organizations. While patients and prospects may use the network's profiles to learn more about doctors, specialists and other healthcare providers, it's also a way to get yourself out there, active and engaged with other industry professionals.

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Topics: Lead Generation, LinkedIn

Modern Healthcare Marketing Secrets for Increasing Patient Engagement

Posted by Lisa Isbell

Nov 25, 2016 9:00:00 AM

At the core of high-quality healthcare is high-quality human relationships. In order for sustainable listening, understanding, and healing to take place, patients have to trust their healthcare team. They may not need to love them - although that's certainly a major bonus - but they do need to trust that they're in the best of hands.

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Topics: Healthcare Marketing

Healthcare Costs: LOS vs. Early Admissions Care. 3 Easy Ways to Improve Early Admissions Care for YOUR Patients!

Posted by Susie Kelley

Nov 23, 2016 8:00:00 AM

Anyone working in the healthcare industry is well-acquainted with the emphasis placed on two very important, cost-related entities: hospital readmission rates and patient length of stay (LOS). Above and beyond patient care and well-being, both have a significant effect on a healthcare facility's bottom line.

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Topics: Healthcare Marketing

Take Your SaaS Show on the Road!

Posted by Lisa Isbell

Nov 21, 2016 2:21:38 PM

As software marketers, inbound marketing probably comes somewhat easier to you than it does to person-to-person oriented businesses. Digital technology, the online revolution, computers and gadgets - they are your preferred medium after all. Many of your customers, however, have the opposite experience.

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Topics: Software Marketing

Keeping Your Inbound Marketing Funnel Full: 5 LinkedIn Drip Marketing Tips

Posted by Susie Kelley

Nov 16, 2016 11:05:00 AM

How's your LinkedIn account working for you? Is it generating new leads? Are you engaging with other authoritative leaders in your field? Are you leading and/or contributing to conversations and content on a regular basis?

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Topics: Lead Generation, LinkedIn

Modern Healthcare Marketing: Closing Loopholes in the Affordable Care Act

Posted by Rebecca Graves

Nov 14, 2016 8:00:00 AM

As with any big change in established systems, the Affordable Care Act (ACA) created a bit of confusion in its wake. This is experienced in many different ways, depending on a particular patient population.

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Topics: Healthcare Marketing

LinkedIn Lead Generation: Inbound Marketing Versus Outbound Marketing

Posted by Susie Kelley

Nov 11, 2016 8:00:00 AM

If you're hemming and hawing about the difference between inbound and outbound marketing, we have a quote for you:

"If you've got more money than brains, use outbound marketing. If you've got more brains than money, focus on inbound marketing." —Guy Kawasaki

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Topics: Lead Generation, LinkedIn

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