SPOT ON SAYS

Grow Your Audience With Lean, Scalable SaaS Marketing

Posted by Lisa Isbell

Sep 28, 2016 8:00:00 AM

Believe it or not, software marketing is not confusing. It's not overwhelming and it's very doable—even if you don't have a degree in marketing. The key is to stop looking at the whole big picture for a change.

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Topics: Software Marketing

Addressing the Whys Behind the Wants in Software Marketing

Posted by Rebecca Graves

Sep 26, 2016 8:00:00 AM

"You can't always get what you want."

These seven simple words helped the Rolling Stones sell millions of records and gain worldwide popularity. The phrase became an ear worm in the minds of many. It also revealed a universal truth and life lesson that remains as true today as it was 30 years ago. And with a little bit of tweaking, the words can also guide your software marketing strategy:

Sometimes you're going to have to work hard to understand the "why" behind the "wants."

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Topics: Software Marketing

SaaS Marketing: You Are NOT Your Best Customer

Posted by Rebecca Graves

Sep 23, 2016 8:00:00 AM

Software marketing teams frequently—and unintentionally—target the bulk of their content to the bottom of the funnel. Targeting those bottom funnel prospects is easy, right? You get to share all of those everyday facts, stats, acronyms and logistics you celebrate on a regular basis. It's easy to forget that most people don't have a clue about the ins-and-outs of your product.

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Topics: Software Marketing

Five Software Marketing Tips to Optimize Keywords and Titles

Posted by Rebecca Graves

Sep 21, 2016 8:00:00 AM

"The difference between the almost right word and the right word is really a large matter—'tis the difference between the lightning bug and the lightning."

These wise words were written by Mark Twain in 1890, but they may be more important than ever today as companies focus on keywords and search engine optimization to drive their inbound marketing strategies.

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Topics: Software Marketing

5 Characteristics of a Great SaaS Website

Posted by Alison Lautenschlager

Sep 16, 2016 8:00:00 AM

You've spent a great deal of time honing your product and/or service into something proven, reliable, and helpful. And since your website is your number one software marketing asset, it should be a reflection of your amazing product. Oftentimes your website is the first impression consumers have with your company and product.

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Topics: Software Marketing

Software or Service: What Should You Prioritize?

Posted by Lisa Isbell

Sep 14, 2016 8:00:00 AM

It's customers who take their business elsewhere. It's money that's simply gone. It's the percentage of SaaS subscribers that stops using the product.

It's churn, and sometimes there's nothing you can do about it.

Or is there?

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Topics: Software Marketing

Marketing Insight: How SaaS Marketing Is Different

Posted by Lisa Isbell

Sep 12, 2016 11:30:00 AM

How do you sell what cannot be seen?

That's the question everyone responsible for SaaS software marketing has to answer—and it's not always easy.

Selling SaaS offers a variety of challenges, not the least of which is its lack of a physical presence. It's always changing. Its moniker is strange. And then there is the fact that most consumers don't even know that a SaaS solution to their problem exists.

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Topics: Software Marketing

What are the Secrets of Success in SaaS?

Posted by Susie Kelley

Sep 9, 2016 8:00:00 AM

Why spend any time or money on SaaS marketing if it isn't going to pay off? And yet there are plenty of companies sinking thousands of dollars every month into inbound marketing strategies that don't pay their own way—let alone return a profit.

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Topics: Software Marketing

5 Killer Mistakes SaaS Businesses Make

Posted by Rebecca Graves

Sep 2, 2016 8:00:00 AM

Sometimes the very best intentions can totally flatline, killing conversion rates and ROI faster than you can say "CPR, STAT!"

Your SaaS marketing team might have fantastic ideas, but if they aren't part of an integrated, multi-faceted inbound approach - they won't get you anywhere, which leads to regrettable wastes of time and money - and an inevitable slowing of the lead-conversion pulse.

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Topics: Software Marketing

Insider Software Marketing Secrets: How to Develop a Solid Pay Per Click Strategy

Posted by Lisa Isbell

Aug 31, 2016 8:00:00 AM

Pay Per Click (PPC) campaigns are scary, especially when you consider the average small business owner pays between $9,000 and $10,000 per month for PPC ads.

Take a deep breath and pause for a moment while you soak that in.

That's about $100,000+ per year spent on ads that may or may not work. If they don't, it's $100K in software marketing funds you may as well have used to take your entire team on a Caribbean cruise.

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Topics: Software Marketing

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