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SPOT ON SAYS

10 Savvy Inbound Marketing Tools for Small Businesses

Posted by Rebecca Graves

Mar 23, 2017 4:50:43 PM

Small businesses need every tool and trick they can get their hands on. You're working towards profitability in a highly-competitive world - and much of the time, your team isn't as big as the competition's.

Taking advantage of the best tools for inbound marketers allows small teams to play big - with an ROI to prove it.

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Topics: Inbound Marketing

4 Rookie Marketing Mistakes Saas Startups Make

Posted by Shari Shepard

Mar 23, 2017 9:00:00 AM

Inbound marketing is like dating. Like any prospective date, before your customers can you trust what you have to offer, you must first build a relationship of trust. If you don't, it will cost you - literally.

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Topics: Inbound Marketing, Marketing Personas

Don't Get Tricked by These 5 Marketing Myths

Posted by Shari Shepard

Mar 21, 2017 9:00:00 AM

Belief systems are powerful. They can empower you to become more successful than you've ever been before, or they can hold you back - unconsciously ensuring you repeat the same, ineffective cycles over and over again.

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Topics: Inbound Marketing

The 8 Best Blogs for Saas Startups

Posted by Shari Shepard

Mar 17, 2017 9:01:00 AM

Reading blogs is a smart (and free) way to get better at what you do. Blogs offer loads of topic-specific advice and often provide "learn from my mistakes" or "here's what works for us" styled tidbits that can shift the way you plan and grow your company's next moves.

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Topics: Software Marketing, Resource

6 Surprising Advantages of a CRM System

Posted by Rebecca Graves

Feb 21, 2017 9:00:00 AM

Saves time - Check!

Saves money - Check!

Minimizes work loads - Check!

Yeah, yeah - you've heard it before. A CRM system is the be-all-and-end-all of qualified lead generation and online marketing. But, will it pick up the dry cleaning? Because that's when you'll finally sign up, right?

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Topics: Qualified Lead Generation, Sales Enablement

4 Tips to Rev up Revenue at Your Organization

Posted by Rebecca Graves

Feb 16, 2017 9:00:00 AM

Feeling a bit dismayed about lagging sales stats? Don't let discouragement get the best of you.

Most likely, the right information isn't getting into the hands of your most qualified leads when they're most likely to spring into action.

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Topics: Qualified Lead Generation, Sales Enablement

Why You Need to Rethink CRM

Posted by Rebecca Graves

Feb 14, 2017 9:00:00 AM

Regardless of how much it's touted as "the next great solution," the idea of adopting a new system or way of doing business is almost always a turn off. Let's get real honest here, and admit that we're looking for an easy fix - not something that requires any significant learning curve, training time or instruction manuals.

In that way, we're just like our customers - wary of something new.

Perhaps that standard trend is the reason why so many companies avoid the CRM train. Sure, you want to save time in your sales process - but is paying a bunch of money - and spending a whole lotta energy - learning yet another system really going to do that? And, will that extra time and effort truly translate into a higher profit margin?

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Topics: Sales Enablement

What Do Your Patients Want From Your Brand?

Posted by Rebecca Graves

Feb 10, 2017 2:00:00 AM

There's a dearth of information available on how to develop your brand; you want to be unique, memorable, engaging, distinguished and associated with positive recognition. Those are certainly goals worth striving for.

However, healthcare marketing is doubly successful when brand development flips upside down. Instead of focusing on the effect you want your brand to have on others, direct intentions towards deciphering what others want from your brand.

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Topics: Healthcare Marketing

5 Benefits of Mobile Apps for Your Healthcare Practice

Posted by Rebecca Graves

Feb 1, 2017 9:00:00 AM

Modern healthcare marketing demands that you are just that - Modern. In the midst of the great SEO and inbound marketing strategies marketers employ, they must also keep up with the mobile era. Separate from texting and searching, consumers love their mobile phone apps.

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Topics: Healthcare Marketing

6 Ways CRM Helps Salespeople (Instead of Hindering Them)

Posted by Rebecca Graves

Jan 30, 2017 11:02:00 AM

How often have you chosen not to try something new due to fear of the learning curve? And yet, so many of the most important skills we acquire in life - walking, running, reading, driving - are the result of our willingness to try something new.

Why, is it then, that we hedge when it comes to implementing new tools that will help us do a better job? And more efficiently too!?

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Topics: Sales Enablement

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