In an ideal world, EdTech would sell itself. You've worked hard to develop a product designed to help teachers and administrators do their best work. Everyone wants to help kids learn, so what more does anyone need to know?

A lot, actually. It's one thing to create innovative hardware, software, and services for educators; it's quite another to meet those educators where they are to show them exactly how your product can change their lives. 

Were you one of 24,000 to attend INBOUND 2018 last week? An exciting time to learn from sessions, get inspired by keynote speakers, and network with fellow marketers, we highly recommend any HubSpot customer attend at least once.

Keeping pace with previous years, there were many exciting announcements for HubSpot users at this year’s conference, from HubSpot Video, to Slack integration, to call transcription and recording.

Is Twitter still relevant for your marketing strategy? Your answer may depend on whether or not you've ever had success with this network. More often times than not, many businesses feel directionless when it comes to tweeting, especially when it comes to whether or not posts are reaching their audience.

Healthcare SaaS is a tough industry - the marketplace is crowded, the competitors have deep pockets, and the sales cycles are painfully slow. For some healthcare SaaS companies, the last thing on their mind is content marketing. Content marketing takes time and patience, and worse, it can be hard to link it to a direct impact on the bottom line. So why should you bother? 

No business can afford to ignore social media, not when its competitors are developing sprawling networks through LinkedIn and building engaged communities on Facebook. For EdTech companies, an up-to-date social media presence is critical. After all, potential customers include teachers and school administration who are seeking the latest innovations and need tech-savvy businesses to explain the education applications. A smart social media strategy will go a long way toward branding your company as an industry leader.