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SPOT ON SAYS

4 Tips to Rev up Revenue at Your Organization

Posted by Rebecca Graves

Feb 16, 2017 9:00:00 AM

Feeling a bit dismayed about lagging sales stats? Don't let discouragement get the best of you.

Most likely, the right information isn't getting into the hands of your most qualified leads when they're most likely to spring into action.

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Topics: Qualified Lead Generation, Sales Enablement

Why You Need to Rethink CRM

Posted by Rebecca Graves

Feb 14, 2017 9:00:00 AM

Regardless of how much it's touted as "the next great solution," the idea of adopting a new system or way of doing business is almost always a turn off. Let's get real honest here, and admit that we're looking for an easy fix - not something that requires any significant learning curve, training time or instruction manuals.

In that way, we're just like our customers - wary of something new.

Perhaps that standard trend is the reason why so many companies avoid the CRM train. Sure, you want to save time in your sales process - but is paying a bunch of money - and spending a whole lotta energy - learning yet another system really going to do that? And, will that extra time and effort truly translate into a higher profit margin?

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Topics: Sales Enablement

What Do Your Patients Want From Your Brand?

Posted by Rebecca Graves

Feb 10, 2017 2:00:00 AM

There's a dearth of information available on how to develop your brand; you want to be unique, memorable, engaging, distinguished and associated with positive recognition. Those are certainly goals worth striving for.

However, healthcare marketing is doubly successful when brand development flips upside down. Instead of focusing on the effect you want your brand to have on others, direct intentions towards deciphering what others want from your brand.

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Topics: Healthcare Marketing

5 Benefits of Mobile Apps for Your Healthcare Practice

Posted by Rebecca Graves

Feb 1, 2017 9:00:00 AM

Modern healthcare marketing demands that you are just that - Modern. In the midst of the great SEO and inbound marketing strategies marketers employ, they must also keep up with the mobile era. Separate from texting and searching, consumers love their mobile phone apps.

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Topics: Healthcare Marketing

6 Ways CRM Helps Salespeople (Instead of Hindering Them)

Posted by Rebecca Graves

Jan 30, 2017 11:02:00 AM

How often have you chosen not to try something new due to fear of the learning curve? And yet, so many of the most important skills we acquire in life - walking, running, reading, driving - are the result of our willingness to try something new.

Why, is it then, that we hedge when it comes to implementing new tools that will help us do a better job? And more efficiently too!?

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Topics: Sales Enablement

6 Critical Inbound Marketing Questions for the LinkedIn Strategy Phase

Posted by Susie Kelley

Jan 25, 2017 2:00:00 PM

Q&A sessions - via both content and personal interaction - are a powerful way for site visitors and qualified leads to get the information they need to make their next move. That makes sense, right?

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Topics: Lead Generation, LinkedIn

Use Healthcare CRM to Improve Relationships Patients & Providers

Posted by Lisa Isbell

Jan 22, 2017 2:00:00 PM

Most healthcare marketing blogs focus on the relationship between CRM systems and profit. There's nothing wrong with this. Even the most heartfelt and patient-centric healthcare providers require a profit in order to do their jobs.

While patient health is a top priority, healthy patient relationships should certainly be a close second because, in full-disclosure, we believe healthy relationships between patients and providers will, ultimately, yield higher profits.

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Topics: Healthcare Marketing

Customer Relationship Management Software: Context & Content

Posted by Susie Kelley

Jan 20, 2017 12:00:00 PM

Knock-knock. "Avon calling..."

Imagine the Avon Lady of yore's delight if she could spy on women in a household before knocking on their door. Perhaps Ms. Avon would notice one reading all she can on the art of perfectly shaped brows for the brow-less, or catch another one holding samples of fabric up to her face, trying to determine whether she is a "fall" or a "summer..."

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Topics: Sales Enablement

Inbound Marketing: Creating Messages That Resonate With Your LinkedIn Audience

Posted by Susie Kelley

Jan 18, 2017 10:30:00 AM

LinkedIn is a powerful tool in your inbound marketing strategy box - especially if you're a B2B marketer (80% of marketing leads for B2B companies are generated by LinkedIn, and it's used as the primary social media platform for 92% of B2B companies). As the name implies, however, LinkedIn is only as fruitful as the strength of the "links" you create.

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Topics: Lead Generation, LinkedIn

Modern Healthcare Marketing: Leveraging Partnerships and Alliances

Posted by Lisa Isbell

Jan 15, 2017 11:30:00 AM

They say many hands make light work, and they often result in better work. This is why modern healthcare marketing should take advantage of partnerships and alliances that facilitate better physician-patient engagement and improve healthcare outcomes.

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Topics: Healthcare Marketing

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