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Smart Spots: 10 Steps for Setting Up Thank You Pages in HubSpot

Watch this week’s Smart Spot for a step-by-step guide on setting up a thank you page in HubSpot.

This example has the option to download an additional offer. Then keep reading for written documentation and the final step you won’t want to miss.

What happens after a user fills out a form on your site? Is a generic message displayed, like “Thank you for submitting the form”? If so, it’s time to adapt to the inbound best practice of setting up thank you pages.

Thank you pages are used as a redirect link after a form is submitted in order to provide your visitor with additional ways to engage and interact with your content. They typically display a link or button for download (if the landing page is for an offer) and can also contain a blog feed, a meeting scheduling app and/or a related offer to help lead the contact further along in the buying process.

Depending on your template, your process may vary, but this guide covers all of the basics.

Step 1: Clone a Similar Thank You Page

In the site page or landing page manager, depending on your preference, find an existing thank you page with a similar offer. Hover over it and click “clone.”

Once you've decided if your thank you pages will be in the site page or landing page manager, make sure all future thank you pages are stored in the same location for consistency.


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Step 2: Name the Thank You Page

Name your page in the pop-up box.

When choosing your page name remember that it’s for internal purposes only. Nobody will publicly see this title. Just be sure that everyone in your company will be able to understand and search for it easily at a later date.

Step 3: Open the Module List

Hover over to the left side of the screen; click the cube icon to open the module list.

Step 4: Replace the Background Image

In the module list, click the image or the “Replace” link to the top right of the photo to add the new image. Select your image from the file manager or upload it now. Click “apply” to display your changes, and then “save and go to module list” to move on to the next module.

This step is often forgotten when you’re in a hurry, but it just takes a few extra moments to match it up with the landing page. If your template uses a separate background image for mobile, be sure to change that out as well.

Step 5: Replace the Header Text

Click the header text and/or rich text modules and swap out the copy.

You shouldn’t have to do much work here, since the copy changes will most likely be minor.

Step 6: Set up the Offer

Swap out headers, text, images and form, just like you would for a landing page.

The offer at the bottom of the page essentially functions as a mini-landing page. For a complete guide on setting up a landing page in HubSpot, check out our video, the 10 Steps for Setting Up Landing Pages in HubSpot.

Step 7: Adjust the Settings

Click “Settings” at the top of the screen and swap out the page title and URL.

You won’t need a meta description or featured image for your thank you page, since you don’t want the page to be found via search.

Step 8: Block the Page from Search

Click “Advanced Options” at the bottom of the settings screen and paste the following code into the “Head HTML” box:

<META NAME="robots" CONTENT="noindex">

Your thank you pages should only be displayed for visitors who have filled out the corresponding form. They gave you their contact information, so you rewarded them with the offer. Blocking thank you pages from search engines ensures that your offer is only accessible through the landing page.

Step 9: Publish

At the top of the screen, to the right of “Settings,” click “Publish or Schedule” and then publish.

Step 10: Remove the Page From Your Sitemap

Click the gear at the top right of the main HubSpot menu bar, which will take you to settings. Then, on the left-hand side click “Domains and URLs.” From there click the “Sitemap” tab. Next, you’ll see a blue domain link listed with an arrow to the right of it. Click that and select your site page domain. You can then use the search box on the right to find the page, hover over it in the list below, and click “Remove”. Lastly, click the orange “Save” button in the bottom left corner of the screen.

If working in the site page manager, you’ll need to remove the page from your sitemap. This will help ensure that search engines do not crawl your thank you page. The landing page manager does not automatically add pages to the subdomain sitemap, so if your thank you pages are set up there you can skip this step.


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