While your sales team might argue that cold calls and emails are still necessary – there is another way.
By training your sales team about the inbound methodology, they will learn that it is possible to attract and convert leads using a number of inbound marketing tactics.
Susie Kelley is Spot On’s Hubspot-Certified trainer for inbound sales. With experience working in Hubspot and training our clients about the inbound sales process, she is an expert in teaching clients how to use Hubspot’s sales and CRM tools.