Why You Need a Video Marketing Strategy
From 360-degree videos to Facebook Live, marketers are responding to audiences' shorter attention spans by making content more interactive and visual -- and the ROI is astounding.
Video has become imperative for business growth: 78% of people watch videos online every week, while 55% watch videos online every day. In other words, if video isn’t part of your marketing strategy, you’re missing critical opportunities to reach, engage, and convert your audience. And this trend is growing exponentially.
Wondering if video marketing should be part of your toolbox? The answer is simple: Yes. Here are six reasons why you should hop on the bandwagon – not because everyone else is doing it (though that factors in as well), but because video is one of the most versatile and profitable digital marketing tools.
As customers remember your video content, they also recall your brand. Such a familiarity leads to more sales and more leads. Moreover, people love to share entertaining video content, which often leads to greater reach than traditional marketing methods.
To help increase recognition, be sure to use your brand’s voice, colors, images, and logo in all marketing tools. This means that your videos align with your blog content and your blog content aligns with your print ads. Though the strategies use different media, it’s important that audiences associate each one with your brand.
In a very direct manner, videos lead to sales. As reported by Wyzowl, 74 percent of people who watched an explainer video about a product or service followed it up with an immediate purchase.
Videos can also dramatically improve your site’s SEO by driving people to your website. To be sure, HubSpot reports that 65 percent of business decision-makers visit a company’s website immediately after viewing a branded video.
Besides that, YouTube is the second largest search engine. Now that Google owns YouTube, there is a huge jump in how much having video impacts a site’s rankings. This means that placing a video on YouTube as well as your website increases your brand’s visibility and improves the likelihood that your company will appear in searches.
Moovly provides staggering statistics about just how important this is: A business is 53 times more likely show up first on Google if it has a video embedded on its website. Posting your video on social media ups the reach even more, thereby serving as a marketing powerhouse.
Since the third quarter of 2013, mobile video watching has grown more than 233 percent. YouTube reports that video viewing increases by 100 percent every year. Businesses that employ this marketing tactic see exponential gains in their audience, then.
As video marketing grows in scope, the only limitation is a company’s imagination. From crafting explainer videos to generating Facebook promotions, the potential is limitless. For anyone on the fence about this powerful marketing medium, rest assured, the ROI is practically guaranteed.
A video marketing strategy is an important aspect of an overall inbound marketing strategy. Download our eBook, Inbound Marketing 101 to discover how video can play into your strategy.