You have big goals for your healthcare marketing campaign. From engagement to personalization, you’re setting your sights high, and the sky’s the limit. A set of high-reaching goals is the ideal place to begin a successful healthcare marketing campaign.
Now it’s time to select the medium that will help you accomplish those goals and more. Are you thinking about setting up an email marketing campaign? You’re right on target! Let’s take a look at just how effective this medium is for meeting (and exceeding) your healthcare marketing goals.
Recipients often delete emails without much thought. However, if you craft a fantastic email with an irresistible message, you’ll be on the fast track to their list of favorite inbox arrivals.
How does email marketing drive engagement? First, there’s the element of self-selection. Patients opt-in to receive the emails, showing their real interest in your content. Second, emails are an efficient place to highlight content that addresses the specific needs of your subscribers.
Nearly everyone loves personalization. Would you be more drawn to an email with a generic subject line or one with your name? We bet you picked the latter. According to HubSpot, personalized emails improve click-through rates by 14%.
Showing your customers that you know who they are and what they care about fosters a sense of loyalty.
3. Fast Communication
Despite the rise of messaging platforms, email has stuck around and remains an effective means of communication. Plus, it’s fast. You can keep your readers up-to-date with the latest healthcare news and developments with just a few clicks.
By doing this, you’ll become known as a go-to place for information on the latest and greatest news. That’s certainly not a bad thing to be known for!
4. Streamlined Campaigns
Healthcare professionals are busy. It’s as simple as that. Your time is best invested in efforts that can maximize your success. Email marketing campaigns can be designed, edited, and scheduled ahead of time with automation.
This automation will give you the opportunity to test out different subject lines, content, times, and dates of delivery. If streamlining your marketing campaigns is a goal, this tool is a great way to make it happen!
5. Cost Efficiency
There’s no need to crunch numbers. Emails are a cost-effective choice of communication, especially when compared with direct mail, brochures, and flyers.
As we mentioned earlier, emails are an incredible medium for testing different headlines, colors, dates, and times. Can you imagine how much that would cost you with a direct marketing campaign? Stay within budget and optimize your marketing efforts with email.
What does your team do best? Do you have a certain specialty that you want more patients to know about? Highlight that expertise with high-level email newsletters.
These messages can be tailored to your buyer personas, allowing you to share your deepest insights with patients.
7. HIPAA Compliance
Yes, email marketing campaigns can and must be HIPAA compliant. The opt-in form is the ideal starting place. Keep those emails under lock and key; never disclose them to others. Be sure to include a way for subscribers to easily unsubscribe.